• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Market Research

    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Market Research Course Catalog

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      M

      Microsoft

      Microsoft Business Analyst

      Skills you'll gain: Microsoft Power Platform, Excel Formulas, Process Flow Diagrams, Business Process Modeling, User Story, Business Requirements, Stakeholder Management, Data Modeling, Microsoft Excel, Software Development Life Cycle, Requirements Analysis, Requirements Elicitation, Quality Management, Pivot Tables And Charts, Microsoft Visio, Power BI, Microsoft Power Automate/Flow, Business Analysis, Scrum (Software Development), Data Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.1K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      R

      Rutgers the State University of New Jersey

      Global Procurement and Sourcing

      Skills you'll gain: Strategic Sourcing, Supplier Management, Procurement, Supplier Relationship Management, Supplier Performance Management, Negotiation, Vendor Management, Contract Negotiation, Request For Quotation (RFQ), Stakeholder Management, Contract Management, Purchasing, Market Analysis, Supply Management, Request for Proposal, Competitive Analysis, Risk Management, Supply Chain Management, Strategic Partnership, Business Ethics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      Generative AI Deep Research: Strategic AI Edge for Leaders

      Skills you'll gain: Strategic Decision-Making, Strategic Thinking, Generative AI Agents, Procurement, Generative AI, Competitive Intelligence, Due Diligence, Strategic Sourcing, Business Research, Business Intelligence, Data-Driven Decision-Making, Talent Sourcing, Leadership, Business Consulting, Market Intelligence, Cross-Functional Collaboration, Talent Acquisition, Technology Strategies, Agentic systems, Business Ethics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      35 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      The Marketing Plan

      Skills you'll gain: Marketing Planning, Business Planning, Marketing Strategies, Strategic Marketing, Marketing Management, Marketing Effectiveness, Product Marketing, Go To Market Strategy, Planning, Target Market, Marketing Analytics, Market Analysis, Profit and Loss (P&L) Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      483 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      Meta Marketing Science Certification Prep

      Skills you'll gain: Marketing Analytics, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, A/B Testing, Target Audience, Marketing Strategies, Marketing Planning, Statistical Inference, Sampling (Statistics), Data Collection, Data Modeling, Statistics, Advertising Campaigns, Campaign Management, Probability & Statistics, Marketing, Analytics, Web Analytics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.8K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      D

      Duke University

      Introduction to Machine Learning

      Skills you'll gain: PyTorch (Machine Learning Library), Reinforcement Learning, Deep Learning, Image Analysis, Applied Machine Learning, Natural Language Processing, Machine Learning, Artificial Neural Networks, Supervised Learning, Unsupervised Learning, Python Programming, Computer Vision, Medical Imaging

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.7K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Microeconomics Principles

      Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Business Economics, Policy Analysis, Business, Behavioral Economics, Business Operations, Price Negotiation, Socioeconomics, Consumer Behaviour, Economics, Policy, and Social Studies, Business Strategy, Market Research, Public Policies, Competitive Analysis, Resource Allocation, Revenue Management, Decision Making, Market Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.3K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      N

      New York Institute of Finance

      Risk Management

      Skills you'll gain: Credit Risk, Operational Risk, Risk Management, Risk Management Framework, Business Risk Management, Risk Modeling, Risk Mitigation, Financial Market, Enterprise Risk Management (ERM), Risk Appetite, Risk Control, Derivatives, Governance, Portfolio Management, Capital Markets, Risk Analysis, Investment Management, Financial Analysis, Market Data, Key Performance Indicators (KPIs)

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Business Model & Product Pitch

      Skills you'll gain: Entrepreneurship, Growth Strategies, Price Negotiation, Business Planning, Financial Modeling, Cost Accounting, Product Strategy, Product Development, New Product Development, Business Strategies, Value Propositions, Presentations, Business Metrics, Customer Acquisition Management, Fundraising

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Value Chain Management

      Skills you'll gain: Management Accounting, Operations Management, Marketing, Process Improvement, Organizational Strategy, Performance Measurement, Marketing Planning, Supply Chain, Supply Chain Management, Product Strategy, Manufacturing Operations, Operational Analysis, Business Operations, Supply Chain Planning, Branding, Integrated Marketing Communications, Strategic Marketing, Marketing Strategy and Techniques, Cost Accounting, Quality Control

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.1K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      B

      Berklee

      Songwriting: Writing, Arranging, and Producing Music

      Skills you'll gain: File Management, Music Theory, Musical Composition, Music, Peer Review, Instrumental Music, Storytelling, Music Performance, Performing Arts, Automation, Editing, Software Installation, Creativity, Writing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      U

      University of Alberta

      Dino 101: Dinosaur Paleobiology

      Skills you'll gain: Biology, Physical Science, Life Sciences, Taxonomy, Environment, Scientific Methods, Research, Timelines

      4.9
      Rating, 4.9 out of 5 stars
      ·
      3.7K reviews

      Beginner · Course · 1 - 3 Months

    Market Research learners also search

    Business Analysis
    Market Structure
    Marketing Analytics
    Business Statistics
    Economic Policy
    Business English
    Economics
    Strategy
    1…202122…316

    In summary, here are 10 of our most popular market research courses

    • Microsoft Business Analyst: Microsoft
    • Global Procurement and Sourcing: Rutgers the State University of New Jersey
    • Generative AI Deep Research: Strategic AI Edge for Leaders: Vanderbilt University
    • The Marketing Plan: IE Business School
    • Meta Marketing Science Certification Prep: Meta
    • Introduction to Machine Learning: Duke University
    • Microeconomics Principles: University of Illinois Urbana-Champaign
    • Risk Management: New York Institute of Finance
    • Business Model & Product Pitch: University of Minnesota
    • Value Chain Management: University of Illinois Urbana-Champaign

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok