What are the best digital marketing courses on Coursera?

Top digital marketing courses include programs from institutions like the University of Illinois , Meta , and Google . You can explore topics like SEO , social media marketing , email campaigns , analytics , and marketing strategy—all at your own pace.

Can I learn digital marketing for free on Coursera?

Yes. Many courses offer a free audit option, allowing you to access video lectures and reading materials without cost. To complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.

What skills will I gain from a digital marketing course?

Digital marketing courses can help you learn how to create and manage online campaigns, understand audience behavior, use tools like Google Analytics and Meta Ads Manager, and develop content for email , social media , and search engines .

Do I need marketing experience to start learning digital marketing?

No prior experience is required. Many courses are designed for beginners and walk you through marketing fundamentals before moving into specialized areas like SEO , paid ads, or influencer marketing .

Can a Coursera digital marketing course help me get a job?

Yes. Digital marketing is a growing field with opportunities across industries. Courses that include hands-on projects and certificates can help you build your portfolio, develop practical skills, and show potential employers what you’ve learned.

Are there free digital marketing courses or certifications available on Coursera?

Yes, Coursera offers a variety of free courses across many topics, including digital marketing. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. For those looking to obtain a certificate to showcase their learning or enhance their professional profile, Coursera provides the option to purchase the course. Additionally, Coursera offers free trials or financial aid to learners who qualify, making certifications more accessible to everyone.

Top Digital Marketing Courses - Learn Digital Marketing Online

Find the Best Digital Marketing Course for Your Goals

Status: New
Coursera Instructor Network
AI for Customer Experience with Chatbots and Analytics
Skills you'll gain: Customer experience strategy (CX), AI Personalization, Customer Engagement, Predictive Analytics, Personalized Service, ChatGPT, Customer Service, Customer Insights, Loyalty Programs, Self Service Technologies, Data-Driven Decision-Making, Automation, Business Ethics, Artificial Intelligence, Generative AI, Return On Investment
Intermediate · Course · 1 - 4 Weeks
Status: New
Status: Free Trial
Packt
Build a Developer Portfolio with SvelteKit & Sanity CMS
Skills you'll gain: Responsive Web Design, UI Components, Web Development Tools, Web Applications, Web Design and Development, Web Development, Software Design, Web Design, Front-End Web Development, Content Management Systems, Full-Stack Web Development, Back-End Web Development, Application Deployment
Intermediate · Course · 1 - 4 Weeks
Status: New
Status: Free Trial
Board Infinity
Step-by-Step Resume Building: Job-Winning ATS-Proof Resumes
Skills you'll gain: Applicant Tracking Systems, Personal Development, Content Development and Management, LinkedIn, Recruitment, Professional Development, Self-Awareness, Goal Setting, Writing and Editing, Concision, Keyword Research, Editing, Marketing, Organizational Skills
Beginner · Course · 1 - 3 Months
Status: New
Packt
Introduction to Object-Oriented Programming with Arduino
Skills you'll gain: Object Oriented Programming (OOP), C++ (Programming Language), Computer Programming, Embedded Software, Integrated Development Environments, Embedded Systems, Game Design, Web Development
Intermediate · Course · 1 - 3 Months
Status: New
Coursera
Facebook Optimization: Grow Your Presence
Skills you'll gain: Content Performance Analysis, Facebook, Marketing Analytics, Social Media Content, Social Media Marketing, Content Strategy, Online Advertising, Performance Metric, Business Metrics, Scalability, Revenue Management, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks
Status: New
Macquarie University
Mobile Security
Skills you'll gain: Mobile Security, Android (Operating System), Malware Protection, Apple iOS, Application Security, File Systems, Incident Response, Authentications, Data Integrity, Vulnerability Assessments, Data Analysis Software, Encryption
Beginner · Course · 1 - 3 Months
Status: New
Packt
Beginning Security
Skills you'll gain: Open Web Application Security Project (OWASP), Secure Coding, Application Security, Data Security, Cybersecurity, Cyber Attacks, Threat Modeling, Web Applications, Threat Detection, Security Awareness, Vulnerability Management, Encryption, Authentications, Authorization (Computing), PHP (Scripting Language)
Beginner · Course · 1 - 3 Months
Status: New
Status: Free Trial
Packt
Real-World Projects & Advanced Animations
Skills you'll gain: Responsive Web Design, Cascading Style Sheets (CSS), HTML and CSS, Front-End Web Development, Web Development, Web Design, Javascript, Application Deployment, Animations, Web Content Accessibility Guidelines, User Interface (UI), Usability, Maintainability
Intermediate · Course · 1 - 3 Months
Status: New
Coursera Instructor Network
Advanced ITSM with ServiceNow: Optimizing IT Operations
Skills you'll gain: ServiceNow, Information Technology Infrastructure Library, IT Service Management, Problem Management, Incident Management, Service Management, Information Technology Operations, Digital Transformation, Change Control, Configuration Management, Self Service Technologies, User Acceptance Testing (UAT), Automation
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Google Cloud
Scaling with Google Cloud Operations - Português Brasileiro
Skills you'll gain: Cloud Management, Google Cloud Platform, Cost Management, Site Reliability Engineering, Cloud Computing, DevOps, Governance, Operational Excellence, Operational Efficiency, Scalability, Corporate Sustainability, Customer Support, System Monitoring
Beginner · Course · 1 - 3 Months
Status: New
Coursera
Facebook Planning: Manage Content Like a Pro
Skills you'll gain: Facebook, Content Strategy, Social Media Content, Content Creation, Social Media Management, Drive Engagement, Content Management, Calendar Management, Social Media, Google Workspace, Content Performance Analysis, Workflow Management, Scheduling, Live Streaming
Beginner · Course · 1 - 4 Weeks
Status: New
Coursera
Facebook Visuals: Enhance Photography & Design
Skills you'll gain: Facebook, Drive Engagement, Photo Editing, Photography, Design, Graphic and Visual Design, Content Creation, Social Media Content, Content Strategy, Social Media, Typography, Color Theory
Beginner · Course · 1 - 4 Weeks