• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Social Media Marketing Course for Your Goals

    • Status: Free
      Free
      C

      Coursera Project Network

      Optimiere dein Instagram Business Profil

      Skills you'll gain: Instagram, Social Media Content, Social Media, Facebook, Social Media Marketing, Social Media Strategy, Content Creation

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Storytelling That Delivers Program and Project Outcomes

      Skills you'll gain: Storytelling, Data Storytelling, Persuasive Communication, Verbal Communication Skills, Public Speaking, Communication, Stakeholder Engagement, Presentations, Risk Management, Stakeholder Communications, Business Writing, Program Management, Visionary, Stakeholder Management, Project Management, Project Risk Management, Professional Development

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of Michigan

      Generative AI Teach-Out

      Skills you'll gain: ChatGPT, Generative AI, Large Language Modeling, Data Ethics, AI Personalization, Artificial Intelligence, Natural Language Processing, Economics, Policy, and Social Studies, Law, Regulation, and Compliance, Social Sciences, Healthcare Industry Knowledge

      4.3
      Rating, 4.3 out of 5 stars
      ·
      6 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Comment Créer des Réponses Automatisées pour Facebook Ads

      Skills you'll gain: Advertising, Advertising Campaigns, Facebook, Online Advertising, Marketing Automation, Paid media, Social Media Management, Target Audience, Automation

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      H

      HubSpot Academy

      Sales Enablement

      Skills you'll gain: Sales Enablement, Sales Strategy, Sales Management, Lead Generation, Sales, Customer Success Management, Content Marketing, Target Audience, Content Strategy, Persona Development, Customer Analysis, Content Creation, Meeting Facilitation, Service Level Agreement

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Putting it All Together: Problem-Solve Like an Entrepreneur

      Skills you'll gain: Lean Methodologies, Design Thinking, Innovation, Entrepreneurship, Product Improvement, Technology Solutions, Customer Analysis, Solution Design, Customer Insights, Brainstorming, Market Opportunities, Market Research, User Feedback, Business Modeling, Presentations

      4.8
      Rating, 4.8 out of 5 stars
      ·
      17 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Instructor Network

      Fundamentals of Customer Acquisition Management

      Skills you'll gain: Customer Acquisition Management, Marketing Analytics, Branding, Brand Management, Customer Engagement, Target Audience, Lead Generation, Customer Insights, Marketing Channel, Marketing, Marketing Effectiveness, Brand Strategy, Customer experience strategy (CX), Performance Measurement

      4.6
      Rating, 4.6 out of 5 stars
      ·
      11 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Как планировать посты в нескольких платформах с Hootsuite

      Skills you'll gain: Social Media Management, Social Media Content, Social Media, Social Media Marketing, Scheduling

      Beginner · Guided Project · Less Than 2 Hours

    • U

      Universidad de Chile

      Trabajando en la preparación para el cambio educativo

      Skills you'll gain: Education and Training, Leadership, Initiative and Leadership, Higher Education, Adaptability, Curriculum Development, Professional Development, Collaboration, Community Development, Overcoming Obstacles

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Automatic Data Processing, Inc. (ADP)

      Benefits: Financial Protection, Growth & Assistance

      Skills you'll gain: Benefits Administration, Compensation and Benefits, Financial Services, Financial Planning, Insurance, Communication, Payroll Administration, Administration, Tax Management, Equities, Training Programs, Employee Retention, Employee Engagement

      5
      Rating, 5 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free
      Free
      I

      Infosec

      CompTIA Project+

      Skills you'll gain: Project Schedules, Stakeholder Management, Information Technology, Project Risk Management, Environmental Social And Corporate Governance (ESG), IT Management, Vendor Management, Procurement, Project Management, Stakeholder Communications, Risk Management, Agile Methodology, Performance Measurement, Resource Management, Waterfall Methodology, Change Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      17 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      Y

      Yale University

      The Making of Modern Ukraine

      Skills you'll gain: International Relations, World History, European History, Political Sciences, Ancient History, Social Sciences, Culture, Cultural Diversity, Social Justice, Sociology, Socioeconomics, Governance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    Searches related to social media marketing

    meta social media marketing
    introduction to social media marketing
    meta social media marketing capstone
    social media marketing in practice
    genai in social media marketing
    meta social media marketing professional certificate
    social media marketing and brand advocacy
    genai for social media marketing specialists
    1…283284285…372

    In summary, here are 10 of our most popular social media marketing courses

    • Optimiere dein Instagram Business Profil: Coursera Project Network
    • Storytelling That Delivers Program and Project Outcomes: University of Maryland, College Park
    • Generative AI Teach-Out: University of Michigan
    • Comment Créer des Réponses Automatisées pour Facebook Ads: Coursera Project Network
    • Sales Enablement: HubSpot Academy
    • Putting it All Together: Problem-Solve Like an Entrepreneur: Arizona State University
    • Fundamentals of Customer Acquisition Management: Coursera Instructor Network
    • Как планировать посты в нескольких платформах с Hootsuite: Coursera Project Network
    • Trabajando en la preparación para el cambio educativo: Universidad de Chile
    • Benefits: Financial Protection, Growth & Assistance: Automatic Data Processing, Inc. (ADP)

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok