What is content strategy?

"A content strategy is a business' plan to distribute content that aligns with the organization's goals. Content can include a broad variety of online material, such as videos, social media posts, blogs, white papers, and infographics. A thorough content strategy will cover what kind of content is being made, why it's being made, when it's distributed, and where it is distributed. For example, a business might decide to create and share weekly online videos to improve its brand recognition among consumers. A content strategy gives direction to the organization's outreach and engagement efforts. As an organization puts its strategy into action, analytics will help determine if the content is having its intended effect. If not, the content strategy may need adjustments."

What kind of people are best suited for roles in content strategy?

"If you're a creative person who also loves communicating and organizing, you'll excel as a content strategist. You'll need to envision and anticipate the type of content that will help the organization reach its goals. An analytical mind is needed to understand marketing data and use that data to form an actionable strategy. Content strategists don't always have a hand in creating the content itself. That job may go to video editors, writers, graphic designers, or other talent. However, the strategist will need to be willing to work with these individuals to ensure the content is ready by the set deadlines. When challenges arise, you'll need an adaptive mindset and quick decision-making skills to adjust the strategy."

How can online courses help me learn about content strategy?

By taking online courses, you can learn essential knowledge about how marketing works on various social media platforms. You'll also discover practical tips on how to analyze metrics, engage audiences, develop a brand identity, and expand your reach. Online courses are ideal when you want to learn these skills from your own home and advance through the lectures and assignments at your own pace.

What are the benefits of taking an online Content Strategy course?

Online Content Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Content Strategy skills. Choose from a wide range of Content Strategy courses offered by top universities and industry leaders tailored to various skill levels.

What Content Strategy courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Content Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Content Strategy Courses - Learn Content Strategy Online

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Explore the Content Strategy Course Catalog

Coursera Project Network
Utilisez les fonctionnalités cachées de Canva
Skills you'll gain: Canva (Software), Color Theory, Photo Editing, Graphic and Visual Design, Graphic and Visual Design Software, Typography, Creativity
Intermediate · Guided Project · Less Than 2 Hours
Status: New
University of Maryland, College Park
Agile, Healthy, and Attractive Organizations
Skills you'll gain: Business Transformation, Leadership, Organizational Change, Innovation, Organizational Structure, Business Technologies, Organizational Strategy, Operational Efficiency, Business Economics, Communication Strategies, Data-Driven Decision-Making, Agile Methodology, Decision Making
Beginner · Course · 1 - 3 Months
Coursera Project Network
Erstelle Stories für Instagram und Facebook in Easil
Skills you'll gain: Instagram, Product Promotion, Social Media Content, Social Media, Design, Content Creation, Facebook, Social Media Marketing, User Accounts
Beginner · Guided Project · Less Than 2 Hours
Coursera Project Network
Wie Sie ein Facebook Pixel einrichten
Skills you'll gain: Facebook, Online Advertising, Digital Advertising, Social Media Management, Social Media Campaigns, Advertising
Beginner · Guided Project · Less Than 2 Hours
Tecnológico de Monterrey
A liderança do gerente de projeto
Skills you'll gain: Negotiation, Emotional Intelligence, Team Management, Verbal Communication Skills, Team Building, Leadership, Communication, Project Management, Conflict Management, Interpersonal Communications, Non-Verbal Communication
Beginner · Course · 1 - 4 Weeks
Coursera Project Network
Diseña historias para Instagram y Facebook con Visme
Skills you'll gain: Content Creation, Web Content, Graphic and Visual Design Software, Storytelling, Design, Design Software, Design Elements And Principles
Beginner · Guided Project · Less Than 2 Hours
H2O.ai
H2O Gen AI Ecosystem Overview - Level 2
Skills you'll gain: Generative AI, Application Deployment, Artificial Intelligence and Machine Learning (AI/ML), MLOps (Machine Learning Operations), Real Time Data, Feature Engineering, Continuous Monitoring, Applied Machine Learning, Performance Tuning, Deep Learning, Data Processing, Data Manipulation, Data Cleansing
Intermediate · Course · 1 - 4 Weeks
Status: Free
Coursera Project Network
Erste Schritte in Visme
Skills you'll gain: Graphic and Visual Design Software, Graphic Design, Design, User Accounts, Google Workspace
Beginner · Guided Project · Less Than 2 Hours
Coursera Project Network
Mural para principiantes
Skills you'll gain: Collaborative Software, Data Sharing, Organizational Skills, User Accounts, Telecommuting, Teamwork, Productivity
Beginner · Guided Project · Less Than 2 Hours
Status: New
Coursera Instructor Network
GenAI for Sales Reps: Streamlining Lead Qualification
Skills you'll gain: Sales Strategy, Lead Generation, Prospecting and Qualification, Sales Pipelines, Sales Process, Sales, Sales Management, Data-Driven Decision-Making, Generative AI Agents, Customer Relationship Management (CRM) Software, HubSpot CRM, Business Process Automation
Intermediate · Course · 1 - 4 Weeks
Coursera Project Network
Créez une publicité ciblée avec facebook audience insights
Skills you'll gain: Facebook, Digital Advertising, Content Performance Analysis, Target Audience, Social Media Marketing, Social Media, Advertising, Drive Engagement, Customer Engagement
Beginner · Guided Project · Less Than 2 Hours
Packt
Interactive Web Content Using AJAX and JSON in JavaScript
Skills you'll gain: Ajax, JSON, Javascript, Application Programming Interface (API), Web Development, Development Environment, Restful API, Web Applications, Hypertext Markup Language (HTML), GitHub, Data Structures
Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular content strategy courses

Utilisez les fonctionnalités cachées de Canva: Coursera Project Network
Agile, Healthy, and Attractive Organizations: University of Maryland, College Park
Erstelle Stories für Instagram und Facebook in Easil: Coursera Project Network
Wie Sie ein Facebook Pixel einrichten: Coursera Project Network
A liderança do gerente de projeto: Tecnológico de Monterrey
Diseña historias para Instagram y Facebook con Visme: Coursera Project Network
H2O Gen AI Ecosystem Overview - Level 2: H2O.ai
Erste Schritte in Visme: Coursera Project Network
Mural para principiantes: Coursera Project Network
GenAI for Sales Reps: Streamlining Lead Qualification: Coursera Instructor Network

Content Strategy Courses Online