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    • Qualitative Research Methods

    Qualitative Research Methods Courses Online

    Study qualitative research methods for in-depth data analysis. Learn about interviewing, focus groups, and thematic analysis techniques.

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    Explore the Qualitative Research Methods Course Catalog

    • Status: New
      New
      C

      Coursera

      Instagram Community: Build and Engage

      Skills you'll gain: Instagram, Drive Engagement, Social Media Management, Customer Engagement, Social Media, Social Media Content, Social Media Strategy, Community Development, Keyword Research

      Beginner · Course · 1 - 4 Weeks

    • S

      S.P. Jain Institute of Management and Research

      Post Graduate Diploma in Management Online

      Skills you'll gain: Mergers & Acquisitions, Search Engine Marketing, Working Capital, Operations Management, Business Valuation, Competitive Analysis, Manufacturing Operations, Design Thinking, Business Strategy, Supply Chain Management, Digital Transformation, Persuasive Communication, Promotional Strategies, Consumer Behaviour, Integrated Marketing Communications, Organizational Leadership, Team Management, Organizational Change, Change Management, Financial Statement Analysis

      Earn a degree

      Degree · 1 - 4 Years

    • Status: New
      New
      C

      Coursera

      User DNA: Crafting Personas & Journey Maps in Miro

      Skills you'll gain: User Experience Design, Persona (User Experience), User Experience, Design Research, User Research, User Centered Design, Usability, User Flows, Persona Development, Research, Qualitative Research, Design Software, Graphical Tools, Prioritization

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      H

      Huddersfield Sandbox

      Creating Ethical Media and Journalism

      Skills you'll gain: Journalism, Data Ethics, Media and Communications, Ethical Standards And Conduct, Electronic Media, Research, Content Creation, Interviewing Skills, Media Production, Information Privacy

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      C

      Case Western Reserve University

      Basic Principles of Geostatistical Geospatial Modeling

      Skills you'll gain: Geostatistics, Exploratory Data Analysis, Spatial Data Analysis, Spatial Analysis, Geospatial Mapping, Geospatial Information and Technology, Statistical Methods, Statistical Modeling, R Programming, Statistical Analysis, Probability & Statistics, Descriptive Statistics, Data Analysis, Regression Analysis, Correlation Analysis, Data Validation, Histogram, Box Plots, Simulation and Simulation Software

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      C

      Coursera

      Portfolio Power: Compelling UX Case Studies in Sketch

      Skills you'll gain: User Experience Design, User Experience, User Interface and User Experience (UI/UX) Design, User Centered Design, UI/UX Research, Storytelling, Usability Testing, Technical Design, Prototyping, Mockups, Wireframing

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      P

      Packt

      ATtiny Microcontroller Development for Arduino Programmers

      Skills you'll gain: Embedded Software, Development Environment, Embedded Systems, Electronic Hardware, 3D Modeling, Electronics, Hardware Design, Microarchitecture, Computer Programming Tools, USB, Microsoft Visual Studio, Integrated Development Environments, Electronic Components, Environmental Monitoring, Program Development, Internet Of Things, Computer Programming, Control Systems

      Intermediate · Course · 3 - 6 Months

    • Status: New
      New
      P

      Packt

      Introduction to Object-Oriented Programming with Arduino

      Skills you'll gain: Object Oriented Programming (OOP), C++ (Programming Language), Computer Programming, Embedded Software, Integrated Development Environments, Embedded Systems, Game Design, Web Development

      Intermediate · Course · 1 - 3 Months

    • G

      Google Cloud

      Responsible AI: Applying AI Principles with GC - Indonesia

      Skills you'll gain: Artificial Intelligence, Data Ethics, Business Ethics, Governance, Ethical Standards And Conduct, Compliance Training, Regulatory Compliance, Accountability, Artificial Intelligence and Machine Learning (AI/ML), Decision Making, Stakeholder Management

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      C

      Coursera

      Validate & Elevate: Usability Testing in Sketch

      Skills you'll gain: Usability Testing, Software Design Documents, User Experience Design, User Centered Design, UI/UX Research, Prototyping, Test Planning, Design Software

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Maryland, College Park

      Digital Marketing 2

      Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Google Analytics, Digital Marketing, Search Engine Marketing, Paid media, Web Analytics, Web Analytics and SEO, Online Advertising, Digital Advertising, Marketing Effectiveness, A/B Testing, Applied Machine Learning, Marketing Automation, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML)

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera Instructor Network

      Advanced UX Strategies for Product Managers

      Skills you'll gain: UI/UX Strategy, User Experience, User Experience Design, Design and Product, Data Storytelling, Experience Design, User Centered Design, Usability Testing, Product Improvement, User Research, Human Centered Design, Design Research, Figma (Design Software), User Feedback, Wireframing, Customer experience improvement, Prioritization

      Intermediate · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular qualitative research methods courses

    • Instagram Community: Build and Engage: Coursera
    • Post Graduate Diploma in Management Online: S.P. Jain Institute of Management and Research
    • User DNA: Crafting Personas & Journey Maps in Miro: Coursera
    • Creating Ethical Media and Journalism: Huddersfield Sandbox
    • Basic Principles of Geostatistical Geospatial Modeling: Case Western Reserve University
    • Portfolio Power: Compelling UX Case Studies in Sketch: Coursera
    • ATtiny Microcontroller Development for Arduino Programmers: Packt
    • Introduction to Object-Oriented Programming with Arduino : Packt
    • Responsible AI: Applying AI Principles with GC - Indonesia: Google Cloud
    • Validate & Elevate: Usability Testing in Sketch: Coursera

    Frequently Asked Questions about Qualitative Research Methods

    Qualitative research methods are techniques used to collect non-numerical data such as video, audio, or text to better understand experiences, concepts, and opinions. There are several common approaches, all with the goal of answering questions, understanding the human side of different issues, and helping you discover how people experience the world around them. Methods may include observations, interviews, focus groups, and visual analysis. Additionally, you can take a variety of approaches for this research, including:

    • Ethnography, when researchers immerse themselves in a group to better grasp the culture • Grounded theory, which involves the collection of data on a specific topic that's used to create theories • Narrative research, during which you analyze how stories are told as a way of understanding the experiences of participants • Action research, which combines theory and practice to create change‎

    It's important to learn about qualitative research methods if you're interested in taking an active role in solving social issues and gaining better insight into human behaviors. Having a grasp on these methods enables you to thoroughly explore everything from social norms to gender roles to cultural beliefs. The data you collect provides context about the role of humans and the human experience as it applies to different issues. You'll discover how the opinions, contradictory behaviors, and emotions all play a role in various situations for a deeper understanding of a variety of subjects, including consumer behavior, how management practices impact businesses, and more.‎

    Typical careers using qualitative research methods include research assistants, project managers, research analysts, interviewers, recruiters, and human resource professionals. Honing your skills in qualitative research opens up a variety of industries to you. For example, in the medical field, qualitative research methods can be used as part of clinical studies and journal articles. In business, you can use qualitative research to develop marketing strategies and perform product testing. You might work for focus group companies, as part of a team within a business or scientific/medical practice, or on your own as a consultant. There are many career options to choose from.‎

    Online qualitative research courses on Coursera are designed to give you a combination of theoretical and hands-on knowledge to better understand the ideas behind qualitative research and how they impact social sciences along with the methods used to collect and interpret information and data. You can choose a qualitative research methods course that provides a thorough overview and the intermediate-level skills needed for data collection and analysis. You'll have a variety of course and specialization options available from Coursera's global partners, which include Emory University, University of Amsterdam, and SOAS University of London—all designed to empower you with the skills you need to start or advance your career.‎

    Online Qualitative Research Methods courses offer a convenient and flexible way to enhance your knowledge or learn new Qualitative Research Methods skills. Choose from a wide range of Qualitative Research Methods courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Qualitative Research Methods, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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