• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Copywriter

    Copywriter Courses Online

    Master copywriting for creating persuasive and engaging content. Learn to write compelling copy for ads, websites, and marketing materials.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Copywriter Course Catalog

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Starweaver

      Digital Transformation in Hospitality

      Skills you'll gain: Service Design, Change Management, Design Thinking, Social Media Campaigns, Performance Measurement, Social Media Marketing, Social Media, Content Performance Analysis, Social Media Management, Innovation, Social Media Content, Business Process Management, Business Process Improvement, Performance Improvement, Digital Marketing, Operational Efficiency, Leadership, Customer Engagement, Content Management, Search Engine Optimization

      4.2
      Rating, 4.2 out of 5 stars
      ·
      32 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      B

      Berklee

      Songwriting: Writing, Arranging, and Producing Music

      Skills you'll gain: File Management, Musical Composition, Music Theory, Music, Instrumental Music, Music Performance, Storytelling, Media Production, Automation, System Configuration, Data Import/Export, Computer Programming, Writing, Creativity

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      Facebook Storytelling: Write Compelling Stories

      Skills you'll gain: Storytelling, Facebook, Copywriting, Content Creation, Social Media Content, Concision, Social Media, Writing, Drive Engagement

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      Instagram Content Creation Essentials

      Skills you'll gain: Instagram, Storytelling, Content Creation, Social Media Content, Copywriting, Photography, Video Production, Video Editing, Photo Editing, Social Media, Graphic and Visual Design, Writing

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      YouTube Analytics: Optimize Performance

      Skills you'll gain: Benchmarking, Content Performance Analysis, Search Engine Optimization, Marketing Analytics, Web Analytics and SEO, Performance Analysis, Key Performance Indicators (KPIs), Content Strategy, AI Personalization, Customer Insights, Trend Analysis

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      Search Engine Optimization and Content Marketing

      Skills you'll gain: Web Analytics and SEO, Search Engine Optimization, Content Marketing, Search Engine Marketing, Marketing Strategy and Techniques, Blogs, Digital Marketing, Marketing, Content Strategy, Content Creation, Growth Strategies, Market Research, Technical Analysis

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Digital Marketing

      Skills you'll gain: Prompt Engineering, Generative AI, AI Personalization, Digital Advertising, Data Ethics, Email Marketing, Marketing, ChatGPT, Advertising, Digital Marketing, MarTech, Keyword Research, Advertising Campaigns, Content Creation, Artificial Intelligence, Large Language Modeling, Marketing Analytics, Social Media Marketing, Search Engine Optimization, Technical Writing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7.8K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Business Writing

      Skills you'll gain: Business Writing, Business Correspondence, Business Communication, Writing and Editing, Communication, Presentations, Writing, Organizational Skills, Grammar, Proofreading, Technical Writing, Editing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.9K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Michigan State University

      Become a Journalist: Report the News!

      Skills you'll gain: Journalism, Interviewing Skills, Multimedia, Media and Communications, Report Writing, Photo/Video Production and Technology, Storytelling, Research, Electronic Media, Ethical Standards And Conduct, Student Engagement, Content Creation, Investigation, Data Collection, Rapport Building, Peer Review, Video Production, International Relations, Writing, Photography

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      Facebook Content Creation Essentials

      Skills you'll gain: Facebook, Drive Engagement, Social Media Content, Content Creation, Copywriting, Ideation, Customer Engagement, Photo/Video Production and Technology, Social Media, Video Production, Storytelling, Digital Content, Photo Editing, Generative AI Agents, Writing, Video Editing

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Think Outside the Inbox: Email Marketing

      Skills you'll gain: Email Marketing, Campaign Management, Content Marketing, Marketing Automation, Newsletters, Direct Marketing, Marketing Strategy and Techniques, Marketing, Marketing Analytics, HubSpot CRM, Copywriting, Promotional Strategies, Goal Setting, A/B Testing, Customer Retention, Performance Analysis, Key Performance Indicators (KPIs), Presentations

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.7K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Branding: The Creative Journey

      Skills you'll gain: Brand Strategy, Branding, Brand Marketing, Advertising Campaigns, Customer experience strategy (CX), Storytelling, Advertising, Logo Design, Content Marketing, Brand Management, Value Propositions, Brand Awareness, Production Planning, Customer experience improvement, Content Creation, Target Audience, Consumer Behaviour, Journalism, Creativity, Communication

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.7K reviews

      Beginner · Specialization · 3 - 6 Months

    Copywriter learners also search

    Creative Writing
    Writing
    Creative
    Beginner Creative Writing
    Business Writing
    Beginner Writing
    Writing Projects
    English Writing
    1234…18

    In summary, here are 10 of our most popular copywriter courses

    • Digital Transformation in Hospitality: Starweaver
    • Songwriting: Writing, Arranging, and Producing Music: Berklee
    • Facebook Storytelling: Write Compelling Stories: Coursera
    • Instagram Content Creation Essentials: Coursera
    • YouTube Analytics: Optimize Performance: Coursera
    • Search Engine Optimization and Content Marketing: IBM
    • Generative AI for Digital Marketing: IBM
    • Business Writing: University of Colorado Boulder
    • Become a Journalist: Report the News!: Michigan State University
    • Facebook Content Creation Essentials: Coursera

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok