What is content strategy?

"A content strategy is a business' plan to distribute content that aligns with the organization's goals. Content can include a broad variety of online material, such as videos, social media posts, blogs, white papers, and infographics. A thorough content strategy will cover what kind of content is being made, why it's being made, when it's distributed, and where it is distributed. For example, a business might decide to create and share weekly online videos to improve its brand recognition among consumers. A content strategy gives direction to the organization's outreach and engagement efforts. As an organization puts its strategy into action, analytics will help determine if the content is having its intended effect. If not, the content strategy may need adjustments."

What kind of people are best suited for roles in content strategy?

"If you're a creative person who also loves communicating and organizing, you'll excel as a content strategist. You'll need to envision and anticipate the type of content that will help the organization reach its goals. An analytical mind is needed to understand marketing data and use that data to form an actionable strategy. Content strategists don't always have a hand in creating the content itself. That job may go to video editors, writers, graphic designers, or other talent. However, the strategist will need to be willing to work with these individuals to ensure the content is ready by the set deadlines. When challenges arise, you'll need an adaptive mindset and quick decision-making skills to adjust the strategy."

How can online courses help me learn about content strategy?

By taking online courses, you can learn essential knowledge about how marketing works on various social media platforms. You'll also discover practical tips on how to analyze metrics, engage audiences, develop a brand identity, and expand your reach. Online courses are ideal when you want to learn these skills from your own home and advance through the lectures and assignments at your own pace.

What are the benefits of taking an online Content Strategy course?

Online Content Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Content Strategy skills. Choose from a wide range of Content Strategy courses offered by top universities and industry leaders tailored to various skill levels.

What Content Strategy courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Content Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Content Strategy Courses - Learn Content Strategy Online

Explore the Content Strategy Course Catalog

Coursera Project Network
Bewirb dein Kleinunternehmen auf Facebook mit Canva
Skills you'll gain: Facebook, Social Media Content, Social Media, Social Media Campaigns, Social Media Marketing, Marketing Materials, Advertising Campaigns, Promotional Materials, Design and Product
Beginner · Guided Project · Less Than 2 Hours
Status: New
Packt
End User Security Awareness
Skills you'll gain: Malware Protection, Computer Security Awareness Training, Cybersecurity, Security Awareness, Network Security, Data Security, Human Factors (Security), Personally Identifiable Information, Email Security, Wireless Networks
Beginner · Course · 1 - 4 Weeks
University of Maryland, College Park
Sports Marketing and Today's College Athlete
Skills you'll gain: Contract Review, Intellectual Property, Marketing, Brand Awareness, Social Media Content, Branding, Brand Management, Business Marketing, Marketing Strategies, Market Opportunities, Legal Research
Beginner · Course · 1 - 4 Weeks
Packt
Mastering WidgetKit in SwiftUI 4, iOS 16 with Dynamic Island
Skills you'll gain: Apple iOS, Swift Programming, Apple Xcode, Mobile Development, Cross Platform Development, User Interface (UI), Application Programming Interface (API), Real Time Data, Data Modeling
Intermediate · Course · 3 - 6 Months
Status: New
Coursera Instructor Network
GenAI for Field Sales Agents: Local Market Insights
Skills you'll gain: Sales Territory Management, Generative AI Agents, Sales Strategy, Customer Engagement, Sales Process, Lead Generation, Sales, Customer experience improvement, Real Time Data, Customer Insights, Market Analysis, Ethical Standards And Conduct, Performance Analysis
Intermediate · Course · 1 - 4 Weeks
Status: New
Status: Free Trial
Packt
Specialized RMAN Features and Advanced Use Cases
Skills you'll gain: Oracle Databases, Oracle Cloud, Performance Tuning, Operational Databases, Database Management, Cloud Storage, Database Architecture and Administration, Data Storage Technologies, Cloud Services, Disaster Recovery, Debugging
Advanced · Course · 1 - 3 Months
Status: New
Status: Free Trial
Packt
Advanced CSS & Responsive Web Design
Skills you'll gain: Responsive Web Design, HTML and CSS, Web Content Accessibility Guidelines, Cascading Style Sheets (CSS), Web Design, Version Control, GitHub, Front-End Web Development, Mobile Development, Web Development, Typography
Intermediate · Course · 1 - 3 Months
Status: New
Packt
Shiny for Python Ultimate - Web Development with Python
Skills you'll gain: User Interface (UI), Data Visualization Software, Interactive Data Visualization, UI/UX Strategy, Application Deployment, Web Applications, Data Analysis, Front-End Web Development, Back-End Web Development, Dashboard, Spatial Data Analysis, Web Development, Application Development, Development Environment
Intermediate · Course · 1 - 3 Months
Status: New
Fundação Instituto de Administração
Tecnologias emergentes para executivos
Skills you'll gain: Innovation, Digital Transformation, Technical Management, Technology Strategies, Business Transformation, Business Leadership, Emerging Technologies, Business Technologies, Data Strategy, Business Strategies, Technology Solutions, Blockchain, Risk Management, Internet Of Things, Decision Making, Artificial Intelligence
Intermediate · Course · 1 - 4 Weeks
Status: New
Status: Free Trial
Whizlabs
AWS: Content Delivery and Networking
Skills you'll gain: Amazon Web Services, Network Architecture, Virtual Private Networks (VPN), Cloud Computing Architecture, Computer Networking, Cloud Infrastructure, Load Balancing, Network Routing, Hybrid Cloud Computing, Network Security, Data Migration
Intermediate · Course · 1 - 4 Weeks
Status: New
Coursera Instructor Network
Public Health Principles: Systems and Strategies
Skills you'll gain: Health Policy, Public Health, Public Health and Disease Prevention, Systems Thinking, Program Evaluation, Health Systems, Health Care Administration, Health Equity, Epidemiology, Policy Analysis, Community Health, Media and Communications, Emergency Response
Intermediate · Course · 1 - 4 Weeks
Status: New
Status: Free Trial
University of Minnesota
Business Model & Product Pitch
Skills you'll gain: Business Modeling, Entrepreneurship, Growth Strategies, Price Negotiation, Business Planning, Financial Modeling, Cost Accounting, Product Strategy, Product Development, New Product Development, Business Strategies, Value Propositions, Presentations, Business Metrics, Customer Acquisition Management, Market Analysis, Fundraising
Beginner · Course · 1 - 3 Months