What are the best social media marketing courses on Coursera?

Top courses include Meta’s Social Media Marketing Professional Certificate and offerings from Northwestern University and the Digital Marketing Institute . You can learn how to build strategies, create content, grow audiences, and run campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok.

Can I learn social media marketing for free on Coursera?

Yes. Many courses can be audited for free, giving you access to videos and reading materials. If you want to complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.

What skills will I gain from a social media marketing course?

You can learn how to create social media strategies, schedule posts, manage ad campaigns, use analytics tools, and tailor content for different platforms. Some courses also include hands-on projects and tools used in real-world marketing roles.

Do I need any experience to start learning social media marketing?

No experience is required. Many Coursera courses are built for beginners and guide you through key concepts, tools, and best practices step by step.

Can social media marketing courses on Coursera help me get a job?

Yes. Social media marketing skills are in high demand for roles in digital marketing , content creation, and brand management . Earning a certificate and completing practical projects can help you build a portfolio and show employers what you can do.

Top Social Media Marketing Courses - Learn Social Media Marketing Online

Find the Best Social Media Marketing Course for Your Goals

Pontificia Universidad Católica de Chile
Certificado en Gestión y Políticas en Salud Pública
Skills you'll gain: Epidemiology, Public Health and Disease Prevention, Descriptive Analytics, Business Analytics, Biostatistics, Gerontology, Health Policy, Healthcare Ethics, Digital Transformation, Descriptive Statistics, Health Equity, Assertiveness, Statistical Hypothesis Testing, Telehealth, Health Disparities, Public Health, Object Oriented Programming (OOP), Program Evaluation, Occupational Safety and Health Administration (OSHA), Health Systems
Credit offered
Mastertrack · 6 - 12 Months
Pontificia Universidad Católica de Chile
Certificado en Bases de la Salud Pública
Skills you'll gain: Epidemiology, Public Health and Disease Prevention, Health Disparities, Biostatistics, Health Policy, Health Systems, Healthcare Ethics, Descriptive Statistics, Statistical Hypothesis Testing, Health Technology, Public Health, Infectious Diseases, Health Care, Scientific Methods, Health Equity, Community Health, Preventative Care, Statistics, Research Design, Research Methodologies
Credit offered
Mastertrack · 6 - 12 Months
Status: New
Coursera
User DNA: Crafting Personas & Journey Maps in Miro
Skills you'll gain: User Experience Design, Persona (User Experience), User Experience, Design Research, User Research, User Centered Design, Usability, User Flows, Persona Development, Research, Qualitative Research, Design Software, Graphical Tools, Prioritization
Intermediate · Course · 1 - 4 Weeks
Status: New
Coursera
Instagram Analytics: Optimize Performance
Skills you'll gain: Instagram, Content Performance Analysis, Social Media, Social Media Marketing, Marketing Analytics, Content Strategy, Strategic Decision-Making, Key Performance Indicators (KPIs), Brand Awareness, Competitive Analysis, Drive Engagement
Beginner · Course · 1 - 4 Weeks
Google Cloud
Work with Gemini Models in BigQuery - 日本語版
Skills you'll gain: Customer Relationship Management, Google Cloud Platform, Generative AI, Big Data, Predictive Modeling, Prompt Engineering, Artificial Intelligence and Machine Learning (AI/ML), SQL, Data Analysis
Intermediate · Course · 1 - 4 Weeks
Google Cloud
Work with Gemini Models in BigQuery - 한국어
Skills you'll gain: Generative AI, Customer Relationship Management, Workflow Management, Google Cloud Platform, Applied Machine Learning, Big Data, Business Modeling, Artificial Intelligence and Machine Learning (AI/ML), SQL, Predictive Modeling, Python Programming
Intermediate · Course · 1 - 4 Weeks
Google Cloud
Work with Gemini Models in BigQuery - 繁體中文
Skills you'll gain: Generative AI, Google Cloud Platform, Big Data, Customer Relationship Management, SQL, Business Modeling, Artificial Intelligence and Machine Learning (AI/ML), Data Analysis, Natural Language Processing
Intermediate · Course · 1 - 4 Weeks
Status: New
Coursera
Facebook Strategy: Effective Content
Skills you'll gain: Content Performance Analysis, Facebook, Social Media Content, Target Audience, Content Strategy, Social Media Strategy, Social Media, Customer Insights, Content Creation, Digital Media Strategy, Media Planning, Goal Setting
Beginner · Course · 1 - 4 Weeks
Status: New
Coursera
Facebook Insights: Crack the Algorithm
Skills you'll gain: Content Performance Analysis, Facebook, Social Media Content, Analysis, Social Media, Drive Engagement, Social Media Strategy, Content Creation
Beginner · Course · 1 - 4 Weeks
Status: New
Coursera
Instagram Community: Build and Engage
Skills you'll gain: Instagram, Drive Engagement, Social Media Management, Customer Engagement, Social Media, Social Media Content, Social Media Strategy, Community Development, Keyword Research
Beginner · Course · 1 - 4 Weeks
Status: New
Coursera
Facebook Planning: Manage Content Like a Pro
Skills you'll gain: Facebook, Content Strategy, Social Media Content, Content Creation, Social Media Management, Drive Engagement, Content Management, Calendar Management, Social Media, Google Workspace, Content Performance Analysis, Workflow Management, Scheduling, Live Streaming
Beginner · Course · 1 - 4 Weeks
Status: New
Coursera
Facebook Visuals: Enhance Photography & Design
Skills you'll gain: Facebook, Drive Engagement, Photo Editing, Photography, Design, Graphic and Visual Design, Content Creation, Social Media Content, Content Strategy, Social Media, Typography, Color Theory
Beginner · Course · 1 - 4 Weeks