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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • U

      University of Colorado Boulder

      Master of Science in Electrical and Computer Engineering

      Skills you'll gain: Object Oriented Design, User Story, SQL, Real-Time Operating Systems, Model Based Systems Engineering, Unsupervised Learning, Field-Programmable Gate Array (FPGA), New Product Development, Delegation Skills, Failure Analysis, Sampling (Statistics), Diversity Equity and Inclusion Initiatives, Supplier Management, Sustainability Reporting, Accountability, Data Ethics, Data Mining, Database Design, Proposal Writing, Generative AI

      Earn a degree

      Degree · 1 - 4 Years

    • Status: New
      New
      C

      Coursera

      YouTube Live: Streaming Engagement

      Skills you'll gain: Live Streaming, Customer Engagement, Content Performance Analysis, Content Development and Management, Content Strategy, Customer Relationship Building, Discussion Facilitation, Community Development, Technical Support

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      R Programming Essentials with Microsoft Tools

      Skills you'll gain: GitHub, Data Manipulation, Git (Version Control System), Software Documentation, Microsoft Development Tools, Microsoft Visual Studio, Microsoft Copilot, Data Import/Export, R Programming, Statistical Reporting, Statistical Analysis, Data Cleansing, Integrated Development Environments, Programming Principles, Debugging, Data Structures

      Beginner · Course · 1 - 3 Months

    • U

      University of Michigan

      Master of Applied Data Science

      Skills you'll gain: Data Ethics, Data Storytelling, Database Design, Reinforcement Learning, Supervised Learning, Experimentation, PySpark, Interactive Data Visualization, Pandas (Python Package), Network Analysis, Deep Learning, Cloud Services, Applied Machine Learning, Database Management, Linear Algebra, Natural Language Processing, JSON, Data Mining, Qualitative Research, Statistical Visualization

      Earn a degree

      Degree · 1 - 4 Years

    • Status: New
      New
      C

      Coursera

      YouTube Planning: Manage Content Like a Pro

      Skills you'll gain: Content Strategy, Content Performance Analysis, Target Audience, Production Planning, Scheduling, Project Planning, Content Management, Production Schedule, Content Creation, Organizational Skills, Workflow Management, Information Architecture, Marketing Channel

      Beginner · Course · 1 - 4 Weeks

    • U

      Universidad de los Andes

      Analítica de datos: visualización, predicción y toma de decisiones Certificado MasterTrack®

      Skills you'll gain: Network Analysis, Data Storytelling, Predictive Modeling, Data Presentation, Marketing Analytics, Cash Flows, Product Marketing, Matplotlib, Financial Data, Financial Statement Analysis, Portfolio Management, Data Cleansing, Advertising, Applied Machine Learning, Statistical Machine Learning, Random Forest Algorithm, Operations Research, Natural Language Processing, Mathematical Modeling, Systems Analysis

      Credit offered

      Mastertrack · 6 - 12 Months

    • U

      University of London

      Graduate Diploma in Computer Science

      Skills you'll gain: Virtual Reality, Human Computer Interaction, Game Design, Full-Stack Web Development, React Native, Agile Software Development, Animations, Data Ethics, Git (Version Control System), Event-Driven Programming, Network Security, Web Applications, Data Science, Natural Language Processing, Unsupervised Learning, Combinatorics, Database Design, Web Development, Generative AI, Usability Testing

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • P

      Pontificia Universidad Católica de Chile

      Certificado en Gestión de Inversiones

      Skills you'll gain: Financial Statement Analysis, Financial Statements, Capital Markets, Portfolio Management, Accrual Accounting, Financial Analysis, Investments, Income Statement, Risk Management, Financial Reporting, Balance Sheet, Financial Data, Financial Accounting, Financial Market, Accounting, Business Ethics, Business Risk Management, Finance, Financial Modeling, Financial Trading

      Credit offered

      Mastertrack · 6 - 12 Months

    • U

      University of Illinois at Urbana-Champaign

      Master of Science in Accounting

      Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing

      Earn a degree

      Degree · 1 - 4 Years

    • I

      Indian School of Business

      Certificate in Strategic Leadership

      Skills you'll gain: Business Strategy, Crisis Management, Strategic Thinking, Strategic Leadership, Professional Development, Business Leadership, Growth Strategies, Business Modeling, Leadership Development, Leadership, Leadership and Management, Competitive Analysis, Stakeholder Communications, Executive Presence, Competitive Intelligence, Team Leadership, Strategic Decision-Making, Business Development, Value Propositions, Market Analysis

      University Certificate · 6 - 12 Months

    • U

      University of Illinois at Urbana-Champaign

      Master of Business Administration (iMBA)

      Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Data Collection, Corporate Tax

      Earn a degree

      Degree · 1 - 4 Years

    • U

      Universidad de los Andes

      Maestría en Inteligencia Artificial

      Skills you'll gain: Real-Time Operating Systems, Supervised Learning, Unsupervised Learning, Anomaly Detection, Computer Vision, Reinforcement Learning, Cloud-Native Computing, Natural Language Processing, Containerization, Deep Learning, Dimensionality Reduction, Artificial Intelligence, Machine Learning, CI/CD, Probability & Statistics, Control Systems, Data Ethics, Application Deployment, Epidemiology, Education Software and Technology

      Earn a degree

      Degree · 1 - 4 Years

    Brand Management learners also search

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    1…692693694695

    In summary, here are 10 of our most popular brand management courses

    • Master of Science in Electrical and Computer Engineering: University of Colorado Boulder
    • YouTube Live: Streaming Engagement: Coursera
    • R Programming Essentials with Microsoft Tools: Microsoft
    • Master of Applied Data Science: University of Michigan
    • YouTube Planning: Manage Content Like a Pro: Coursera
    • Analítica de datos: visualización, predicción y toma de decisiones Certificado MasterTrack®: Universidad de los Andes
    • Graduate Diploma in Computer Science: University of London
    • Certificado en Gestión de Inversiones: Pontificia Universidad Católica de Chile
    • Master of Science in Accounting: University of Illinois at Urbana-Champaign
    • Certificate in Strategic Leadership: Indian School of Business

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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