What is web analytics?

Web analytics is a method of gathering and analyzing data from a website. Web analytics allows you to measure such data as who's visiting your website, where they're from, what pages they're viewing, and other types of information. You can use web analytics to measure a site that you have administrative access to so that you can determine what content is popular and resonating with clients or site viewers. It's a powerful tool to have as a web administrator because you can make changes to your site to attract or retain more visitors.

Why is it important to learn about web analytics?

You can use web analytics to see what's working with your website as well as to identify any problems that you might have with your site so that you can optimize its performance. Web analytics can show you the patterns of traffic on your site, which pages viewers go to most, and what content attracts the most visitors. You can also see the demographics of your website visitors as well as what platforms or devices they're using to view your site. It's important to learn how to view and process the data that web analytics can provide you so that you can make your site the most effective that it can be.

How can learning web analytics affect my career?

Once you've gained a knowledge of web analytics, you can use your skills to advance in your career. If you're looking to start a new career, you can look for jobs in the growing field of web analytics, where companies of all types are looking to harness data and make the most of their online presence. You can also seek job opportunities within the company where you already work, or you can try to strike out on your own as a freelance web analyst or consultant.

How can online courses on Coursera help me learn web analytics?

Online courses on Coursera will help you do more than just learn the basics of web analytics. Instructors will help you gain a thorough knowledge of web analytics as well as apply what you've learned in practical ways. You'll be able to understand web analytics thoroughly, which will give you a definite advantage in this innovative field. You'll be able to carry your newfound skills and confidence into a better position within your current workplace or an entirely new career.

What are the benefits of taking an online Web Analytics course?

Online Web Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Web Analytics skills. Choose from a wide range of Web Analytics courses offered by top universities and industry leaders tailored to various skill levels.

What Web Analytics courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Web Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Web Analytics Courses - Learn Web Analytics Online

Explore the Web Analytics Course Catalog

Status: Free Trial
Johns Hopkins University
Data Science
Skills you'll gain: Shiny (R Package), Rmarkdown, Exploratory Data Analysis, Regression Analysis, Leaflet (Software), Version Control, Statistical Analysis, R Programming, Data Manipulation, Data Cleansing, Data Science, Statistical Inference, Predictive Modeling, Statistical Hypothesis Testing, Data Wrangling, Data Visualization, Plotly, Machine Learning Algorithms, Plot (Graphics), Knitr
4.5
Rating, 4.5 out of 5 stars
51K reviews
Beginner · Specialization · 3 - 6 Months
Status: Free Trial
Google
Build Dynamic User Interfaces (UI) for Websites
Skills you'll gain: Responsive Web Design, Information Architecture, User Experience Design, Web Design, Design Reviews, Usability Testing, Wireframing, User Research, User Centered Design, User Interface (UI) Design, Mockups, Prototyping, Figma (Design Software)
4.8
Rating, 4.8 out of 5 stars
3.7K reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
IBM
Data Science Fundamentals with Python and SQL
Skills you'll gain: Dashboard, SQL, Descriptive Statistics, Jupyter, Statistical Analysis, Data Analysis, Probability Distribution, Pandas (Python Package), Data Visualization Software, Statistics, Data Visualization, Web Scraping, Relational Databases, Stored Procedure, Databases, Computer Programming Tools, Automation, Data Science, GitHub, Python Programming
Build toward a degree
4.6
Rating, 4.6 out of 5 stars
72K reviews
Beginner · Specialization · 3 - 6 Months
Status: Free Trial
University of California, Davis
Introduction to Web Development
Skills you'll gain: Version Control, Hypertext Markup Language (HTML), GitHub, Git (Version Control System), HTML and CSS, Cascading Style Sheets (CSS), Web Design and Development, Web Development, Web Design, Web Content, Front-End Web Development, Web Servers, Image Analysis, Semantic Web, Cloud Hosting, Browser Compatibility
4.7
Rating, 4.7 out of 5 stars
3.7K reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
IBM
Data Analysis and Visualization Foundations
Skills you'll gain: Data Storytelling, Big Data, Data Visualization Software, Data Analysis, Dashboard, IBM Cognos Analytics, Statistical Analysis, Data Mining, Apache Hadoop, Tree Maps, Excel Formulas, Apache Hive, Microsoft Excel, Data Warehousing, Data Quality, Data Cleansing, Scatter Plots, Apache Spark, Pivot Tables And Charts, Data Import/Export
Build toward a degree
4.7
Rating, 4.7 out of 5 stars
27K reviews
Beginner · Specialization · 3 - 6 Months
Status: Free Trial
Johns Hopkins University
HTML, CSS, and Javascript for Web Developers
Skills you'll gain: HTML and CSS, Javascript, Responsive Web Design, Ajax, Front-End Web Development, Web Design, Web Applications, Hypertext Markup Language (HTML), Browser Compatibility, Web Development, Cascading Style Sheets (CSS), Usability, Cross Platform Development
4.7
Rating, 4.7 out of 5 stars
17K reviews
Mixed · Course · 1 - 4 Weeks
Status: Free Trial
IBM
IBM Generative AI Engineering
Skills you'll gain: Prompt Engineering, Large Language Modeling, Predictive Modeling, Unit Testing, Supervised Learning, Feature Engineering, Generative AI, Keras (Neural Network Library), Deep Learning, Exploratory Data Analysis, Artificial Intelligence, Data Wrangling, ChatGPT, Natural Language Processing, Data Analysis, Jupyter, Unsupervised Learning, PyTorch (Machine Learning Library), Generative AI Agents, Data Ethics
4.6
Rating, 4.6 out of 5 stars
87K reviews
Beginner · Professional Certificate · 3 - 6 Months
University of Illinois Urbana-Champaign
An Introduction to Accessibility and Inclusive Design
Skills you'll gain: Disabilities, Web Content Accessibility Guidelines, Education and Training, Multimedia, Hypertext Markup Language (HTML), Instructional Design, Visual Impairment Education, Diversity Awareness, Law, Regulation, and Compliance, Advocacy
4.7
Rating, 4.7 out of 5 stars
238 reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
ESSEC Business School
Strategic Business Analytics
Skills you'll gain: Marketing Analytics, Business Analytics, Forecasting, Peer Review, Data Presentation, Predictive Analytics, R Programming, Customer Analysis, Information Technology, Digital Transformation, Business Marketing, Advanced Analytics, Marketing Strategies, Statistical Analysis, Complex Problem Solving, Analytics, Business Analysis, Data Synthesis, Data Analysis, Data Storytelling
4.4
Rating, 4.4 out of 5 stars
1.3K reviews
Advanced · Specialization · 3 - 6 Months
Status: Free Trial
Google
Foundations of Business Intelligence
Skills you'll gain: Business Intelligence, Data Integration, Stakeholder Engagement, Dashboard, Data Modeling, Business Analytics, Real Time Data, Requirements Elicitation, Data Warehousing, Data-Driven Decision-Making, Data Analysis, Key Performance Indicators (KPIs), Data Pipelines, Project Implementation
4.8
Rating, 4.8 out of 5 stars
1.8K reviews
Advanced · Course · 1 - 4 Weeks
Status: Free Trial
Emory University
Introduction to Social Media Analytics
Skills you'll gain: Social Media Marketing, Social Media, Marketing Analytics, Text Mining, Consumer Behaviour, Data Mining, Customer Insights, Market Analysis, Data Analysis Software, Trend Analysis, Research
4.3
Rating, 4.3 out of 5 stars
108 reviews
Mixed · Course · 1 - 4 Weeks
Status: Free Trial
IBM
Introduction to Web Development with HTML, CSS, JavaScript
Skills you'll gain: Web Design and Development, Hypertext Markup Language (HTML), HTML and CSS, Web Development, Web Development Tools, Cascading Style Sheets (CSS), Front-End Web Development, Web Design, Javascript, Interactive Design, Web Applications, Full-Stack Web Development, Back-End Web Development
4.6
Rating, 4.6 out of 5 stars
2.3K reviews
Beginner · Course · 1 - 3 Months