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    • Qualitative Research Methods

    Qualitative Research Methods Courses Online

    Study qualitative research methods for in-depth data analysis. Learn about interviewing, focus groups, and thematic analysis techniques.

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    Explore the Qualitative Research Methods Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Amsterdam

      Qualitative Research Methods

      Skills you'll gain: Qualitative Research, Research Methodologies, Interviewing Skills, Report Writing, Research, Social Sciences, Research Design, Surveys, Data Collection, Investigation, Ethical Standards And Conduct

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.4K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Qualitative Research

      Skills you'll gain: Focus Group, Qualitative Research, Surveys, Report Writing, Market Research, Research, Research Design, Discussion Facilitation, Recruitment, Interviewing Skills, Analysis, Sample Size Determination

      4.7
      Rating, 4.7 out of 5 stars
      ·
      461 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of London

      Understanding Research Methods

      Skills you'll gain: Research Methodologies, Peer Review, Research, Writing, Research Reports, Research Design, Journals, Qualitative Research, Surveys, Ethical Standards And Conduct

      4.6
      Rating, 4.6 out of 5 stars
      ·
      8.5K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      American Psychological Association

      Qualitative Research Methods in Psychology

      Skills you'll gain: Qualitative Research, Interviewing Skills, Data Analysis, Research Methodologies, Research, Data Collection, Social Sciences, Analytical Skills, Quantitative Research, Psychology, Culture, Student Services, Anthropology, Rapport Building, Student Support and Services

      4.7
      Rating, 4.7 out of 5 stars
      ·
      53 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Amsterdam

      Methods and Statistics in Social Sciences

      Skills you'll gain: Qualitative Research, Scientific Methods, Statistical Inference, Data Presentation, Science and Research, Statistical Hypothesis Testing, Research Design, Probability & Statistics, Data Collection, Predictive Modeling, Sampling (Statistics), Statistics, Statistical Analysis, Research Methodologies, Research, Interviewing Skills, Report Writing, Research Reports, Regression Analysis, R Programming

      4.6
      Rating, 4.6 out of 5 stars
      ·
      7.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Amsterdam

      Quantitative Methods

      Skills you'll gain: Scientific Methods, Science and Research, Research Design, Sampling (Statistics), Research, Research Methodologies, Data Collection, Quantitative Research, Surveys, Social Sciences, Qualitative Research, Peer Review, Experimentation, Ethical Standards And Conduct

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.3K reviews

      Mixed · Course · 1 - 3 Months

    What brings you to Coursera today?

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Market Research

      Skills you'll gain: Focus Group, Quantitative Research, Survey Creation, Statistical Hypothesis Testing, Qualitative Research, Market Research, Sampling (Statistics), Data Synthesis, Data Literacy, Data Storytelling, Data Presentation, Statistical Methods, Presentations, Research Reports, Statistical Analysis, Regression Analysis, Proposal Writing, Market Analysis, Surveys, Report Writing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      User Experience Research and Design

      Skills you'll gain: Sampling (Statistics), Usability Testing, Surveys, User Research, UI/UX Research, Qualitative Research, User Experience Design, Design Research, Survey Creation, User Experience, Prototyping, Usability, Interviewing Skills, User Centered Design, Wireframing, A/B Testing, Design Thinking, Persona (User Experience), User Feedback, Design Strategies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      J

      Johns Hopkins University

      Introduction to Systematic Review and Meta-Analysis

      Skills you'll gain: Data Synthesis, Clinical Trials, Qualitative Research, Clinical Research, Data Collection, Research Methodologies, Statistical Analysis, Research Design, Quantitative Research, Risk Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.5K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      A

      American Psychological Association

      Methods for Quantitative Research in Psychology

      Skills you'll gain: Quantitative Research, Scientific Methods, Research Design, Surveys, Research, Research and Design, Correlation Analysis, Data Collection, Data Analysis, Psychology, Sampling (Statistics)

      4.8
      Rating, 4.8 out of 5 stars
      ·
      172 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      Y

      Yale University

      Introduction to Psychology

      Skills you'll gain: Psychology, Mental and Behavioral Health Specialties, Human Development, Scientific Methods, Clinical Psychology, Research, Culture, Social Sciences, Learning Theory, Psychiatry, Child Development, Neurology, Critical Thinking, Problem Solving

      4.9
      Rating, 4.9 out of 5 stars
      ·
      32K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      A

      American Psychological Association

      Statistics in Psychological Research

      Skills you'll gain: Descriptive Statistics, Plot (Graphics), Graphing, Statistical Visualization, Statistical Hypothesis Testing, Probability & Statistics, Statistical Inference, Quantitative Research, Statistics, Sample Size Determination, Data Analysis, Scatter Plots, Psychology, Research Design, Experimentation, Scientific Methods

      4.6
      Rating, 4.6 out of 5 stars
      ·
      56 reviews

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular qualitative research methods courses

    • Qualitative Research Methods: University of Amsterdam
    • Qualitative Research: University of California, Davis
    • Understanding Research Methods: University of London
    • Qualitative Research Methods in Psychology: American Psychological Association
    • Methods and Statistics in Social Sciences: University of Amsterdam
    • Quantitative Methods: University of Amsterdam
    • Market Research: University of California, Davis
    • User Experience Research and Design: University of Michigan
    • Introduction to Systematic Review and Meta-Analysis: Johns Hopkins University
    • Methods for Quantitative Research in Psychology: American Psychological Association

    Frequently Asked Questions about Qualitative Research Methods

    Qualitative research methods are techniques used to collect non-numerical data such as video, audio, or text to better understand experiences, concepts, and opinions. There are several common approaches, all with the goal of answering questions, understanding the human side of different issues, and helping you discover how people experience the world around them. Methods may include observations, interviews, focus groups, and visual analysis. Additionally, you can take a variety of approaches for this research, including:

    • Ethnography, when researchers immerse themselves in a group to better grasp the culture • Grounded theory, which involves the collection of data on a specific topic that's used to create theories • Narrative research, during which you analyze how stories are told as a way of understanding the experiences of participants • Action research, which combines theory and practice to create change‎

    It's important to learn about qualitative research methods if you're interested in taking an active role in solving social issues and gaining better insight into human behaviors. Having a grasp on these methods enables you to thoroughly explore everything from social norms to gender roles to cultural beliefs. The data you collect provides context about the role of humans and the human experience as it applies to different issues. You'll discover how the opinions, contradictory behaviors, and emotions all play a role in various situations for a deeper understanding of a variety of subjects, including consumer behavior, how management practices impact businesses, and more.‎

    Typical careers using qualitative research methods include research assistants, project managers, research analysts, interviewers, recruiters, and human resource professionals. Honing your skills in qualitative research opens up a variety of industries to you. For example, in the medical field, qualitative research methods can be used as part of clinical studies and journal articles. In business, you can use qualitative research to develop marketing strategies and perform product testing. You might work for focus group companies, as part of a team within a business or scientific/medical practice, or on your own as a consultant. There are many career options to choose from.‎

    Online qualitative research courses on Coursera are designed to give you a combination of theoretical and hands-on knowledge to better understand the ideas behind qualitative research and how they impact social sciences along with the methods used to collect and interpret information and data. You can choose a qualitative research methods course that provides a thorough overview and the intermediate-level skills needed for data collection and analysis. You'll have a variety of course and specialization options available from Coursera's global partners, which include Emory University, University of Amsterdam, and SOAS University of London—all designed to empower you with the skills you need to start or advance your career.‎

    Online Qualitative Research Methods courses offer a convenient and flexible way to enhance your knowledge or learn new Qualitative Research Methods skills. Choose from a wide range of Qualitative Research Methods courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Qualitative Research Methods, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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