What are the best digital marketing courses on Coursera?

Top digital marketing courses include programs from institutions like the University of Illinois , Meta , and Google . You can explore topics like SEO , social media marketing , email campaigns , analytics , and marketing strategy—all at your own pace.

Can I learn digital marketing for free on Coursera?

Yes. Many courses offer a free audit option, allowing you to access video lectures and reading materials without cost. To complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.

What skills will I gain from a digital marketing course?

Digital marketing courses can help you learn how to create and manage online campaigns, understand audience behavior, use tools like Google Analytics and Meta Ads Manager, and develop content for email , social media , and search engines .

Do I need marketing experience to start learning digital marketing?

No prior experience is required. Many courses are designed for beginners and walk you through marketing fundamentals before moving into specialized areas like SEO , paid ads, or influencer marketing .

Can a Coursera digital marketing course help me get a job?

Yes. Digital marketing is a growing field with opportunities across industries. Courses that include hands-on projects and certificates can help you build your portfolio, develop practical skills, and show potential employers what you’ve learned.

Are there free digital marketing courses or certifications available on Coursera?

Yes, Coursera offers a variety of free courses across many topics, including digital marketing. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. For those looking to obtain a certificate to showcase their learning or enhance their professional profile, Coursera provides the option to purchase the course. Additionally, Coursera offers free trials or financial aid to learners who qualify, making certifications more accessible to everyone.

Top Digital Marketing Courses - Learn Digital Marketing Online

Find the Best Digital Marketing Course for Your Goals

Arizona State University
The Limits of Human Perception
Skills you'll gain: Human Computer Interaction, Human Factors, User Interface (UI), Human Machine Interfaces, Usability, Computer Displays, User Interface and User Experience (UI/UX) Design, Graphic and Visual Design, Experience Design, Design
Intermediate · Course · 1 - 3 Months
Coursera Project Network
How to optimize your Instagram Business Profile
Skills you'll gain: Instagram, Content Development and Management, Facebook, Content Strategy, Social Media, Social Media Marketing, Social Media Strategy, Target Audience, Branding
Beginner · Guided Project · Less Than 2 Hours
Status: Free
Coursera Project Network
Introducción al Marketing de Redes Sociales con Visme
Skills you'll gain: Advertising, Social Media Marketing, Social Media Content, Social Media Strategy, Social Media, Instagram, Content Creation, Graphic Design, Marketing Design
4.3
Rating, 4.3 out of 5 stars
8 reviews
Beginner · Guided Project · Less Than 2 Hours
Status: Free
Coursera Instructor Network
Game Development: HTML to Unreal Engine Mastery
Skills you'll gain: Unreal Engine, Game Design, Video Game Development, Software Design, HTML and CSS, User Interface (UI), Animations, Debugging, Computing Platforms
4.6
Rating, 4.6 out of 5 stars
10 reviews
Beginner · Course · 1 - 4 Weeks
Google Cloud
Google Cloud Digital Leader - Français
Skills you'll gain: Cloud Management, Cloud Infrastructure, Serverless Computing, Digital Transformation, Site Reliability Engineering, Containerization, Application Programming Interface (API), Data Governance, Hybrid Cloud Computing, Cloud Storage, Business Transformation, Google Cloud Platform, Real Time Data, Cloud Platforms, Cost Management, Cloud Services, Looker (Software), Data Storage, Cloud Computing, Data Migration
4.6
Rating, 4.6 out of 5 stars
12 reviews
Beginner · Specialization · 3 - 6 Months
University of Michigan
Programming for Designers
Skills you'll gain: Object Oriented Programming (OOP), Animation and Game Design, Interactive Data Visualization, Software Design, Technical Design, Data Structures, Visualization (Computer Graphics), Interactive Design, Programming Principles, Python Programming, Graphic and Visual Design, Computer Programming, Simulations, Computer Graphics, Computational Logic, Creative Design, Data Import/Export, Animations, Algorithms, Scripting
5
Rating, 5 out of 5 stars
6 reviews
Beginner · Specialization · 3 - 6 Months
Yonsei University
Valuation and Financial Analysis For Startups Capstone
Skills you'll gain: Capital Budgeting, Financial Statement Analysis, Business Valuation, Strategic Decision-Making, Financial Analysis, Entrepreneurial Finance, Financial Management, Financial Modeling, Market Analysis, Competitive Analysis, Cash Flow Forecasting, Business Research, Business Analysis
4.2
Rating, 4.2 out of 5 stars
6 reviews
Beginner · Course · 1 - 3 Months
Status: Free
Coursera Project Network
Diseñe su Aula Virtual con Canva
Skills you'll gain: Virtual Environment, Canva (Software), Color Theory, Design, Design Software, Graphic and Visual Design, Graphic Design
4.8
Rating, 4.8 out of 5 stars
14 reviews
Intermediate · Guided Project · Less Than 2 Hours
University of California, Davis
Digital Thinking: Frameworks For Our Digital Reality
Skills you'll gain: Digital Transformation, Data Ethics, Machine Learning, OpenAI, Social Studies, Artificial Intelligence, Technology Strategies, Computer Science, ChatGPT, Emerging Technologies, Sociology, Technology Roadmaps, Ethical Standards And Conduct, Economics, Policy, and Social Studies, Business Technologies, Automation, Blockchain, Generative AI Agents, Algorithms, Innovation
4.6
Rating, 4.6 out of 5 stars
10 reviews
Beginner · Course · 1 - 4 Weeks
Coursera Project Network
Tableau Public for Beginners: Data Visualization Basics
Skills you'll gain: Dashboard, Interactive Data Visualization, Data Presentation, Tableau Software, Data Visualization Software, Data Analysis Software, Digital Publishing, Key Performance Indicators (KPIs), Data Import/Export
4
Rating, 4 out of 5 stars
6 reviews
Intermediate · Guided Project · Less Than 2 Hours
Coursera Project Network
Professional Presentations: Canva AI Magic Studio
Skills you'll gain: Sales Presentation, Canva (Software), Presentations, Prompt Engineering, Photo Editing, Generative AI, Brand Management, Content Creation, Video Editing
Intermediate · Guided Project · Less Than 2 Hours
NIIT
Building High Quality User Experience Using Material UI
Skills you'll gain: Cascading Style Sheets (CSS), UI Components, Front-End Web Development, User Interface and User Experience (UI/UX) Design, Web Design, React.js, Responsive Web Design, User Centered Design, Javascript
1.7
Rating, 1.7 out of 5 stars
6 reviews
Intermediate · Course · 1 - 4 Weeks