What are the best digital marketing courses on Coursera?

Top digital marketing courses include programs from institutions like the University of Illinois , Meta , and Google . You can explore topics like SEO , social media marketing , email campaigns , analytics , and marketing strategy—all at your own pace.

Can I learn digital marketing for free on Coursera?

Yes. Many courses offer a free audit option, allowing you to access video lectures and reading materials without cost. To complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.

What skills will I gain from a digital marketing course?

Digital marketing courses can help you learn how to create and manage online campaigns, understand audience behavior, use tools like Google Analytics and Meta Ads Manager, and develop content for email , social media , and search engines .

Do I need marketing experience to start learning digital marketing?

No prior experience is required. Many courses are designed for beginners and walk you through marketing fundamentals before moving into specialized areas like SEO , paid ads, or influencer marketing .

Can a Coursera digital marketing course help me get a job?

Yes. Digital marketing is a growing field with opportunities across industries. Courses that include hands-on projects and certificates can help you build your portfolio, develop practical skills, and show potential employers what you’ve learned.

Are there free digital marketing courses or certifications available on Coursera?

Yes, Coursera offers a variety of free courses across many topics, including digital marketing. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. For those looking to obtain a certificate to showcase their learning or enhance their professional profile, Coursera provides the option to purchase the course. Additionally, Coursera offers free trials or financial aid to learners who qualify, making certifications more accessible to everyone.

Top Digital Marketing Courses - Learn Digital Marketing Online

Find the Best Digital Marketing Course for Your Goals

Status: Free Trial
University of Maryland, College Park
Transforming Your Company's Data Analytics
Skills you'll gain: Data Storytelling, Digital Transformation, Data Presentation, Data Visualization, Data-Driven Decision-Making, Business Transformation, Data Literacy, Infographics, Persuasive Communication, Customer experience strategy (CX), Employee Engagement, Data Strategy, Data Science, Storytelling, Analytics, Influencing, Agile Methodology, Organizational Change, Business Analytics, Leadership
5
Rating, 5 out of 5 stars
7 reviews
Beginner · Specialization · 3 - 6 Months
Status: Free Trial
University of Michigan
Big Ideas in Programming: Expressing Yourself with Python
Skills you'll gain: Data Transformation, Creative Design, Data Structures, Programming Principles, Data Manipulation, Software Visualization, Python Programming, Computer Programming, Predictive Analytics, Interactive Design, Debugging
3.8
Rating, 3.8 out of 5 stars
6 reviews
Beginner · Course · 1 - 4 Weeks
University of Michigan
Uso de bases de datos con Python
Skills you'll gain: SQL, Database Management, Relational Databases, Databases, Database Design, Data Visualization Software, Web Scraping, Data Processing, Object Oriented Programming (OOP), Data Modeling, Python Programming, Web Development, Data Collection, Application Programming Interface (API)
Mixed · Course · 1 - 3 Months
Status: Free Trial
University of Colorado Boulder
Comic Books, Geek Culture, and the Fandom Imaginary
Skills you'll gain: Diversity Awareness, Cultural Diversity, Community Development, Liberal Arts, Culture, Digital Publishing, Content Creation, Media and Communications, Storytelling, Creativity
5
Rating, 5 out of 5 stars
7 reviews
Beginner · Course · 1 - 4 Weeks
Coursera Instructor Network
Understanding Large Language Models in Business
Skills you'll gain: Large Language Modeling, Trend Analysis, Real Time Data, Analytics, OpenAI, Business Marketing, Prompt Engineering, Business Strategy, Application Programming Interface (API), Business Modeling, Generative AI, ChatGPT, Technology Roadmaps, Software Development, Natural Language Processing, Artificial Neural Networks, Content Marketing, Artificial Intelligence, Customer experience improvement
4.5
Rating, 4.5 out of 5 stars
10 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free
DeepLearning.AI
JavaScript RAG Web Apps with LlamaIndex
Skills you'll gain: Full-Stack Web Development, Web Applications, JavaScript Frameworks, React.js, Web Development, Generative AI Agents, Real Time Data, Large Language Modeling, Prompt Engineering
4.6
Rating, 4.6 out of 5 stars
10 reviews
Beginner · Project · Less Than 2 Hours
Status: Free Trial
University of Colorado Boulder
Managing the New Product Development Process
Skills you'll gain: New Product Development, Product Development, Design Thinking, Engineering Management, Product Management, Market Research, Prototyping, Conceptual Design, Innovation, Product Requirements, Target Market, Mockups, Wireframing, Leadership and Management, Leadership, Creativity, Customer Insights
Build toward a degree
4.9
Rating, 4.9 out of 5 stars
10 reviews
Beginner · Course · 1 - 3 Months
Status: New
Coursera Project Network
ManyChat for Beginners: Automate Instagram Lead Generation
Skills you'll gain: Instagram, Email Marketing, Lead Generation, Marketing Automation, Google Sheets, Social Media, Social Media Marketing, Digital Marketing, Gmail
Beginner · Guided Project · Less Than 2 Hours
Status: Free Trial
Intel
Intel® AI Win Recipes
Skills you'll gain: Artificial Intelligence, Business Technologies, Complex Problem Solving, Digital Transformation, Technology Strategies, Artificial Intelligence and Machine Learning (AI/ML), Business Intelligence, Strategic Thinking, Real Time Data, Solution Sales Engineering, Customer Success Management
4.4
Rating, 4.4 out of 5 stars
9 reviews
Beginner · Course · 1 - 4 Weeks
Coursera Project Network
Marketing with Zapier & ChatGPT: Automated Content Calendars
Skills you'll gain: Marketing Automation, Application Programming Interface (API), Google Sheets, Calendar Management, ChatGPT, Content Creation, Digital Marketing, Content Marketing, Prompt Engineering, Social Media Content, Automation, Content Strategy
3.5
Rating, 3.5 out of 5 stars
6 reviews
Intermediate · Guided Project · Less Than 2 Hours
Status: Free Trial
Intel
Intel® Telco Cloud Academy
Skills you'll gain: Cloud-Native Computing, Software-Defined Networking, Cloud Infrastructure, Network Infrastructure, Application Deployment, Network Architecture, Cloud Platforms, Cloud Computing Architecture, Containerization, Computer Networking, Digital Transformation, Kubernetes, Microservices, Infrastructure Architecture, Hardware Architecture, Operational Efficiency, General Networking, Telecommunications, Virtualization, Risk Management Framework
5
Rating, 5 out of 5 stars
8 reviews
Beginner · Specialization · 1 - 3 Months
Coursera Project Network
Marketing with Pictory.AI: Create and Edit Videos
Skills you'll gain: Video Editing, Video Production, Marketing Materials, Content Creation, Marketing Design, Storytelling, Branding
Intermediate · Guided Project · Less Than 2 Hours