What is content strategy?

"A content strategy is a business' plan to distribute content that aligns with the organization's goals. Content can include a broad variety of online material, such as videos, social media posts, blogs, white papers, and infographics. A thorough content strategy will cover what kind of content is being made, why it's being made, when it's distributed, and where it is distributed. For example, a business might decide to create and share weekly online videos to improve its brand recognition among consumers. A content strategy gives direction to the organization's outreach and engagement efforts. As an organization puts its strategy into action, analytics will help determine if the content is having its intended effect. If not, the content strategy may need adjustments."

What kind of people are best suited for roles in content strategy?

"If you're a creative person who also loves communicating and organizing, you'll excel as a content strategist. You'll need to envision and anticipate the type of content that will help the organization reach its goals. An analytical mind is needed to understand marketing data and use that data to form an actionable strategy. Content strategists don't always have a hand in creating the content itself. That job may go to video editors, writers, graphic designers, or other talent. However, the strategist will need to be willing to work with these individuals to ensure the content is ready by the set deadlines. When challenges arise, you'll need an adaptive mindset and quick decision-making skills to adjust the strategy."

How can online courses help me learn about content strategy?

By taking online courses, you can learn essential knowledge about how marketing works on various social media platforms. You'll also discover practical tips on how to analyze metrics, engage audiences, develop a brand identity, and expand your reach. Online courses are ideal when you want to learn these skills from your own home and advance through the lectures and assignments at your own pace.

What are the benefits of taking an online Content Strategy course?

Online Content Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Content Strategy skills. Choose from a wide range of Content Strategy courses offered by top universities and industry leaders tailored to various skill levels.

What Content Strategy courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Content Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Content Strategy Courses - Learn Content Strategy Online

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Explore the Content Strategy Course Catalog

Rice University
조직 내에서 다양성, 형평성, 포용성의 정의
Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity and Inclusion, Diversity Awareness, Cultural Diversity, Organizational Development, Organizational Effectiveness, Demography, Human Resource Strategy
Intermediate · Course · 1 - 3 Months
Status: New
Status: Free Trial
Packt
Advanced CSS & Responsive Web Design
Skills you'll gain: Responsive Web Design, HTML and CSS, Web Content Accessibility Guidelines, Cascading Style Sheets (CSS), Web Design, Version Control, GitHub, Front-End Web Development, Mobile Development, Web Development, Typography
Intermediate · Course · 1 - 3 Months
Google Cloud
Defining and Implementing Networks - Español
Skills you'll gain: Load Balancing, Google Cloud Platform, General Networking, Computer Networking, Network Administration, Virtual Private Networks (VPN), Cloud Computing, Identity and Access Management, Network Routing, Firewall, User Accounts, Virtual Machines, Servers, Content Management
Intermediate · Course · 1 - 3 Months
Status: New
Status: Free Trial
University of Minnesota
Business Model & Product Pitch
Skills you'll gain: Business Modeling, Entrepreneurship, Growth Strategies, Price Negotiation, Business Planning, Financial Modeling, Cost Accounting, Product Strategy, Product Development, New Product Development, Business Strategies, Value Propositions, Presentations, Business Metrics, Customer Acquisition Management, Market Analysis, Fundraising
Beginner · Course · 1 - 3 Months
Status: New
Coursera
YouTube Content Creation Essentials
Skills you'll gain: Video Production, Video Editing, Storyboarding, Videography, Post-Production, Media Production, Content Creation, Editing, Scripting
Beginner · Course · 1 - 4 Weeks
Status: New
Coursera Instructor Network
Managing Hybrid & AI-Augmented Teams: The Future of Work
Skills you'll gain: Diversity and Inclusion, Organizational Leadership, Team Leadership, Strategic Leadership, People Management, Leadership, Business Ethics, Innovation, Leadership and Management, Business Leadership, Artificial Intelligence, Virtual Teams, Telecommuting, Communication
Beginner · Course · 1 - 4 Weeks
University of Maryland, College Park
Digital Marketing 2
Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Google Analytics, Digital Marketing, Search Engine Marketing, Paid media, Web Analytics, Web Analytics and SEO, Online Advertising, Digital Advertising, Marketing Effectiveness, A/B Testing, Applied Machine Learning, Marketing Automation, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML)
Intermediate · Course · 1 - 4 Weeks
Status: New
Simplilearn
Data Analytics Course with Generative AI
Skills you'll gain: Exploratory Data Analysis, Generative AI, Analytics, Advanced Analytics, Business Analytics, Data Analysis, Extract, Transform, Load, Data Integration, Prompt Engineering, Interactive Data Visualization, Data Visualization, Real Time Data, Predictive Analytics, Data-Driven Decision-Making, Data Storytelling, Predictive Modeling, ChatGPT, Forecasting, Data Transformation, Descriptive Analytics
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
SkillUp EdTech
IT Systems Design and Analysis
Skills you'll gain:
Intermediate · Course
Status: New
Coursera Instructor Network
Salesforce CLM & CPQ: Streamlining Contract Operations
Skills you'll gain: Salesforce, Contract Management, Business Reporting, Systems Integration, Customer Relationship Management (CRM) Software, Sales Management, Workflow Management, Process Optimization, Business Process Automation, Configuration Management, Automation, Compliance Management, Scalability
Intermediate · Course · 1 - 4 Weeks
Status: New
Status: Free Trial
Packt
Advanced Development, Deployment, and Cloud Integration
Skills you'll gain: ASP.NET, Application Deployment, Microsoft Azure, Cloud Applications, Software Architecture, Scalability, Authentications, User Interface (UI), .NET Framework, Software Design, Maintainability, UI/UX Strategy, Model View Controller, Secure Coding, Application Servers, Microsoft SQL Servers, Database Development, Debugging, Data Validation
Advanced · Course · 1 - 3 Months
Status: Free Trial
IBM
Software Testing, Deployment, and Maintenance Strategies
Skills you'll gain:
Intermediate · Course

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In summary, here are 10 of our most popular content strategy courses

조직 내에서 다양성, 형평성, 포용성의 정의: Rice University
Advanced CSS & Responsive Web Design: Packt
Defining and Implementing Networks - Español: Google Cloud
Business Model & Product Pitch: University of Minnesota
YouTube Content Creation Essentials: Coursera
Managing Hybrid & AI-Augmented Teams: The Future of Work: Coursera Instructor Network
Digital Marketing 2: University of Maryland, College Park
Data Analytics Course with Generative AI: Simplilearn
IT Systems Design and Analysis : SkillUp EdTech
Salesforce CLM & CPQ: Streamlining Contract Operations: Coursera Instructor Network

Content Strategy Courses Online