What is content strategy?

"A content strategy is a business' plan to distribute content that aligns with the organization's goals. Content can include a broad variety of online material, such as videos, social media posts, blogs, white papers, and infographics. A thorough content strategy will cover what kind of content is being made, why it's being made, when it's distributed, and where it is distributed. For example, a business might decide to create and share weekly online videos to improve its brand recognition among consumers. A content strategy gives direction to the organization's outreach and engagement efforts. As an organization puts its strategy into action, analytics will help determine if the content is having its intended effect. If not, the content strategy may need adjustments."

What kind of people are best suited for roles in content strategy?

"If you're a creative person who also loves communicating and organizing, you'll excel as a content strategist. You'll need to envision and anticipate the type of content that will help the organization reach its goals. An analytical mind is needed to understand marketing data and use that data to form an actionable strategy. Content strategists don't always have a hand in creating the content itself. That job may go to video editors, writers, graphic designers, or other talent. However, the strategist will need to be willing to work with these individuals to ensure the content is ready by the set deadlines. When challenges arise, you'll need an adaptive mindset and quick decision-making skills to adjust the strategy."

How can online courses help me learn about content strategy?

By taking online courses, you can learn essential knowledge about how marketing works on various social media platforms. You'll also discover practical tips on how to analyze metrics, engage audiences, develop a brand identity, and expand your reach. Online courses are ideal when you want to learn these skills from your own home and advance through the lectures and assignments at your own pace.

What are the benefits of taking an online Content Strategy course?

Online Content Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Content Strategy skills. Choose from a wide range of Content Strategy courses offered by top universities and industry leaders tailored to various skill levels.

What Content Strategy courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Content Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Content Strategy Courses - Learn Content Strategy Online

Explore the Content Strategy Course Catalog

Status: Free Trial
SkillUp EdTech
E-commerce and Email Marketing
Skills you'll gain:
Intermediate · Course
Status: Free Trial
IBM
Incident Response and Defense with OpenVAS
Skills you'll gain:
Intermediate · Course
Status: New
Status: Free Trial
Coursera
Creating Engaging Content for Instagram
Skills you'll gain: Instagram, Storytelling, Content Creation, Social Media Content, Content Performance Analysis, Photography, Branding, Social Media Campaigns, Social Media Strategy, Brand Awareness, Drive Engagement, Content Strategy, Target Audience
Beginner · Course · 1 - 4 Weeks
Status: New
Macquarie University
Identity Access Management (IAM) and Secure Authentication
Skills you'll gain: Authentications, Identity and Access Management, User Provisioning, AWS Identity and Access Management (IAM), Multi-Factor Authentication, Single Sign-On (SSO), Security Assertion Markup Language (SAML), Threat Management, OAuth, User Accounts, Authorization (Computing), Azure Active Directory, Key Management, Vulnerability Assessments, Role-Based Access Control (RBAC), Cryptographic Protocols
Beginner · Course · 1 - 3 Months
Status: New
Simplilearn
Generative AI Course for Marketing, Sales, and Campaigns
Skills you'll gain: Lead Generation, Upselling, Business Ethics, AI Personalization, Generative AI, Sales Strategy, Marketing Automation, Cross Selling, Marketing Strategies, Sales Prospecting, Sales, Email Marketing, Blogs, Customer Insights, Content Creation, Customer Engagement, Social Media Marketing, Customer Retention, Customer Relationship Management, Customer experience improvement
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Automatic Data Processing, Inc. (ADP)
Evaluating Candidates and Managing the Offer Process
Skills you'll gain: Compensation and Benefits, Recruitment, Negotiation, Interviewing Skills, Constructive Feedback, Verbal Communication Skills, Professional Networking, Employee Onboarding, Relationship Building, Communication Strategies
Beginner · Course · 1 - 4 Weeks
Google Cloud
Google Workspace Mail Management - Français
Skills you'll gain: Email Security, Data Loss Prevention, Google Workspace, Malware Protection, Security Controls, Personally Identifiable Information, Network Routing, Content Management, Record Keeping
Beginner · Course · 1 - 4 Weeks
Meta
Introduction au Marketing des réseaux sociaux
Skills you'll gain: Social Media Marketing, Social Media, Target Audience, Marketing, Social Media Strategy, Instagram, Customer Analysis, Marketing Channel, Marketing Strategies, Facebook, Digital Marketing, Key Performance Indicators (KPIs), Goal Setting
Beginner · Course · 1 - 3 Months
Status: New
Coursera
Mapping the Mission: User Personas & Journey Design in Figma
Skills you'll gain: Persona (User Experience), Figma (Design Software), User Research, User Experience Design, User Centered Design, UI/UX Strategy, User Flows, Collaborative Software, Customer Insights
Intermediate · Course · 1 - 4 Weeks
Status: Free Trial
Automatic Data Processing, Inc. (ADP)
Recruiting Fundamentals
Skills you'll gain: Recruitment, Professional Networking, Applicant Tracking Systems, Recruitment Strategies, Relationship Building, Talent Acquisition, Human Resources, LinkedIn, Talent Sourcing, Compliance Management, Interviewing Skills, Labor Law, Brand Strategy, Value Propositions
Beginner · Course · 1 - 4 Weeks
Status: New
Macquarie University
Applied Cryptography & Information Security
Skills you'll gain: Cryptography, Encryption, Network Security, Advanced Encryption Standard (AES), Public Key Infrastructure, Data Security, Key Management, Cybersecurity, Blockchain, Virtual Private Networks (VPN), Information Privacy, Wireless Networks, Authentications, Data Integrity, Emerging Technologies
Mixed · Course · 1 - 3 Months
Status: New
Simplilearn
Data Analytics Course with Generative AI
Skills you'll gain: Exploratory Data Analysis, Generative AI, Analytics, Advanced Analytics, Business Analytics, Data Analysis, Extract, Transform, Load, Data Integration, Prompt Engineering, Interactive Data Visualization, Data Visualization, Real Time Data, Predictive Analytics, Data-Driven Decision-Making, Data Storytelling, Predictive Modeling, ChatGPT, Forecasting, Data Transformation, Descriptive Analytics
Beginner · Course · 1 - 4 Weeks