What are the best social media marketing courses on Coursera?

Top courses include Meta’s Social Media Marketing Professional Certificate and offerings from Northwestern University and the Digital Marketing Institute . You can learn how to build strategies, create content, grow audiences, and run campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok.

Can I learn social media marketing for free on Coursera?

Yes. Many courses can be audited for free, giving you access to videos and reading materials. If you want to complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.

What skills will I gain from a social media marketing course?

You can learn how to create social media strategies, schedule posts, manage ad campaigns, use analytics tools, and tailor content for different platforms. Some courses also include hands-on projects and tools used in real-world marketing roles.

Do I need any experience to start learning social media marketing?

No experience is required. Many Coursera courses are built for beginners and guide you through key concepts, tools, and best practices step by step.

Can social media marketing courses on Coursera help me get a job?

Yes. Social media marketing skills are in high demand for roles in digital marketing , content creation, and brand management . Earning a certificate and completing practical projects can help you build a portfolio and show employers what you can do.

Top Social Media Marketing Courses - Learn Social Media Marketing Online

Find the Best Social Media Marketing Course for Your Goals

University of Illinois at Urbana-Champaign
Master of Science in Accounting
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing
Earn a degree
Degree · 1 - 4 Years
University of Illinois at Urbana-Champaign
Graduate Certificate in Strategic Leadership & Management
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing
Credit offered
Graduate Certificate · 6 - 12 Months
Status: New
Coursera
Mapping the Mission: User Personas & Journey Design in Figma
Skills you'll gain: Persona (User Experience), Figma (Design Software), User Research, User Experience Design, User Centered Design, UI/UX Strategy, User Flows, Collaborative Software, Customer Insights
Intermediate · Course · 1 - 4 Weeks
Status: New
Coursera Instructor Network
Managing Hybrid & AI-Augmented Teams: The Future of Work
Skills you'll gain: Diversity and Inclusion, Organizational Leadership, Team Leadership, Strategic Leadership, People Management, Leadership, Business Ethics, Innovation, Leadership and Management, Business Leadership, Artificial Intelligence, Virtual Teams, Telecommuting, Communication
Beginner · Course · 1 - 4 Weeks
Status: New
Coursera
Interaction Intelligence: Advanced Prototyping with Figma
Skills you'll gain: Responsive Web Design, Figma (Design Software), Prototyping, Mockups, User Interface (UI), Interaction Design, Usability, User Experience Design, User Flows, Animations
Intermediate · Course · 1 - 4 Weeks
Status: New
Status: Free Trial
University of Minnesota
Business Model & Product Pitch
Skills you'll gain: Business Modeling, Entrepreneurship, Growth Strategies, Price Negotiation, Business Planning, Financial Modeling, Cost Accounting, Product Strategy, Product Development, New Product Development, Business Strategies, Value Propositions, Presentations, Business Metrics, Customer Acquisition Management, Market Analysis, Fundraising
Beginner · Course · 1 - 3 Months
Status: New
Coursera
From Concept to Critique: Prototyping with Sketch
Skills you'll gain: User Experience Design, Design Reviews, Prototyping, Interaction Design, Mockups, UI/UX Research, Wireframing, Usability Testing, User Flows
Intermediate · Course · 1 - 4 Weeks
Status: Free Trial
Coursera
Creating Engaging Content for TikTok
Skills you'll gain:
Beginner · Course
University of Illinois at Urbana-Champaign
Business Analytics Graduate Certificate
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing
Credit offered
Graduate Certificate · 6 - 12 Months
Status: New
Coursera
User DNA: Crafting Personas & Journey Maps in Miro
Skills you'll gain: User Experience Design, Persona (User Experience), User Experience, Design Research, User Research, User Centered Design, Usability, User Flows, Persona Development, Research, Qualitative Research, Design Software, Graphical Tools, Prioritization
Intermediate · Course · 1 - 4 Weeks
University of Illinois at Urbana-Champaign
Graduate Certificate in Accounting Data Analytics
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing
Credit offered
Graduate Certificate · 6 - 12 Months
University of Illinois at Urbana-Champaign
Global Challenges in Business Graduate Certificate
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing
Credit offered
Graduate Certificate · 6 - 12 Months