What are the best social media marketing courses on Coursera?

Top courses include Meta’s Social Media Marketing Professional Certificate and offerings from Northwestern University and the Digital Marketing Institute . You can learn how to build strategies, create content, grow audiences, and run campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok.

Can I learn social media marketing for free on Coursera?

Yes. Many courses can be audited for free, giving you access to videos and reading materials. If you want to complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.

What skills will I gain from a social media marketing course?

You can learn how to create social media strategies, schedule posts, manage ad campaigns, use analytics tools, and tailor content for different platforms. Some courses also include hands-on projects and tools used in real-world marketing roles.

Do I need any experience to start learning social media marketing?

No experience is required. Many Coursera courses are built for beginners and guide you through key concepts, tools, and best practices step by step.

Can social media marketing courses on Coursera help me get a job?

Yes. Social media marketing skills are in high demand for roles in digital marketing , content creation, and brand management . Earning a certificate and completing practical projects can help you build a portfolio and show employers what you can do.

Top Social Media Marketing Courses - Learn Social Media Marketing Online

Find the Best Social Media Marketing Course for Your Goals

HEC Paris
Trust Based Leadership University Certificate
Skills you'll gain:
University Certificate · 6 - 12 Months
HEC Paris
Executive MSc & MSc in Innovation and Entrepreneurship
Skills you'll gain: New Product Development, Intellectual Property, Research Methodologies, Performance Measurement, Design Thinking, Business Strategy, Value Propositions, Financial Modeling, Private Equity, Social Media Strategy, Business Modeling, Team Building, Active Listening, Business Planning, Supplier Relationship Management, Ideation, Entrepreneurship, Innovation, Stakeholder Engagement, Corporate Sustainability
Earn a degree
Degree · 1 - 4 Years
O.P. Jindal Global University
MBA Business Analytics
Skills you'll gain: Operations Management, Design Thinking, Data Visualization, Business Ethics, Sampling (Statistics), Working Capital, Database Management, Active Listening, Environmental Social And Corporate Governance (ESG), Project Estimation, Financial Statements, Business Analytics, Global Marketing, Financial Accounting, Predictive Analytics, Marketing Planning, Human Resources Management and Planning, Internet Of Things, Big Data, Regression Analysis
Earn a degree
Degree · 1 - 4 Years
Universidad de Palermo
Maestría en Dirección de Empresas (MBA)
Skills you'll gain: Data Storytelling, Business Planning, Business Modeling, Key Performance Indicators (KPIs), Selling Techniques, Human Resource Strategy, Financial Statements, Portfolio Management, Strategic Marketing, Digital Transformation, Equities, Business Analytics, Marketing Planning, Entrepreneurial Finance, Market Dynamics, Corporate Sustainability, Enterprise Resource Planning, Statistical Methods, B2B Sales, Teamwork
Earn a degree
Degree · 1 - 4 Years
University of Illinois at Urbana-Champaign
Master of Business Administration (iMBA)
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Data Collection, Corporate Tax
Earn a degree
Degree · 1 - 4 Years
S.P. Jain Institute of Management and Research
Post Graduate Diploma in Management Online
Skills you'll gain: Mergers & Acquisitions, Search Engine Marketing, Working Capital, Design Thinking, Operations Management, Business Valuation, Competitive Analysis, Manufacturing Operations, Business Strategy, Supply Chain Management, Digital Transformation, Persuasive Communication, Promotional Strategies, Consumer Behaviour, Integrated Marketing Communications, Organizational Leadership, Team Management, Organizational Change, Change Management, Financial Statement Analysis
Earn a degree
Degree · 1 - 4 Years
University of Illinois at Urbana-Champaign
Master of Science in Management
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing
Earn a degree
Degree · 1 - 4 Years
University of London
Bachelor of Science in Business Administration
Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Supply Chain Management, Training and Development, Virtual Teams, Diversity and Inclusion, Databases, Cost Accounting, International Finance, Research, Branding, Economic Development, Cultural Diversity
Earn a degree
Degree · 1 - 4 Years
University of Illinois at Urbana-Champaign
Managerial Economics & Business Analysis Graduate Certificate
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing
Credit offered
Graduate Certificate · 6 - 12 Months
University of Illinois at Urbana-Champaign
Accounting Foundations Graduate Certificate
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing
Credit offered
Graduate Certificate · 6 - 12 Months
Universidad de los Andes
Analítica de datos: visualización, predicción y toma de decisiones Certificado MasterTrack®
Skills you'll gain: Data Storytelling, Network Analysis, Data Visualization, Data Presentation, Predictive Modeling, Financial Data, Marketing Analytics, Strategic Decision-Making, Sales Territory Management, Marketing Management, Dashboard, Applied Machine Learning, Financial Statement Analysis, Random Forest Algorithm, Data Cleansing, Operations Research, Statistical Machine Learning, Natural Language Processing, Mathematical Modeling, Trend Analysis
Credit offered
Mastertrack · 6 - 12 Months
University of Illinois at Urbana-Champaign
Graduate Certificate in Strategic Leadership & Management
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing
Credit offered
Graduate Certificate · 6 - 12 Months