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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Packt

      Monitoring, Security, and High Availability in Vault

      Skills you'll gain: System Monitoring, Kubernetes, Continuous Monitoring, Application Security, Hardening, Key Management, Disaster Recovery, Encryption, Performance Tuning

      Intermediate · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Google Workspace Security - Português Brasileiro

      Skills you'll gain: Single Sign-On (SSO), Lightweight Directory Access Protocols, Security Assertion Markup Language (SAML), Authentications, Google Workspace, Application Security, OAuth, Cloud Security, Security Management, User Accounts, Identity and Access Management, Threat Detection, Multi-Factor Authentication, Application Programming Interface (API)

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      G

      Google Cloud

      Networking in Google Cloud: Network Architecture - 日本語版

      Skills you'll gain: Network Troubleshooting, Network Architecture, Network Planning And Design, Cloud Computing Architecture, Network Monitoring, Cloud Infrastructure, General Networking, Network Routing, Google Cloud Platform, Network Performance Management, Virtual Private Networks (VPN), Firewall, Load Balancing, Scalability, Cloud Security, Disaster Recovery

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Automatic Data Processing, Inc. (ADP)

      Tracking and Reporting

      Skills you'll gain: Process Improvement, Change Management, Key Performance Indicators (KPIs), Recruitment, Performance Reporting, Performance Analysis, Performance Measurement, Business Metrics, Talent Acquisition, Benchmarking, Data-Driven Decision-Making

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      G

      Google Cloud

      Présentation de la sécurité dans le monde de l'IA

      Skills you'll gain: Security Strategy, Data Security, Personally Identifiable Information, Information Systems Security, Cybersecurity, Security Controls, Infrastructure Security, Compliance Management, Risk Management, Artificial Intelligence, Business Risk Management, Generative AI

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      G

      Google Cloud

      Wissensaustausch mit Agentspace beschleunigen

      Skills you'll gain: OAuth, Productivity Software, Application Deployment, Information Management, Data Storage, Data Management, Content Management, Application Programming Interface (API), Artificial Intelligence, Identity and Access Management, Performance Metric, Agentic systems, Web Applications

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      M

      Macquarie University

      Data Security & Information Privacy

      Skills you'll gain: Information Privacy, Personally Identifiable Information, Data Security, Threat Detection, Threat Modeling, Vulnerability Assessments, General Data Protection Regulation (GDPR), Data Governance, Cyber Risk, Data Ethics, Data Integrity, Encryption, Data Encryption Standard, Risk Management Framework, Network Security, Cryptography, Risk Modeling, Statistical Methods

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      A

      Automatic Data Processing, Inc. (ADP)

      Recruiting Fundamentals

      Skills you'll gain: Recruitment, Professional Networking, Applicant Tracking Systems, Recruitment Strategies, Relationship Building, Talent Acquisition, Human Resources, LinkedIn, Talent Sourcing, Compliance Management, Interviewing Skills, Labor Law, Brand Strategy, Value Propositions

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      App Deployment, Debugging, and Performance - Português

      Skills you'll gain: Infrastructure as Code (IaC), Cloud-Native Computing, Cloud Applications, Cloud Development, Application Deployment, Google Cloud Platform, Docker (Software), Application Performance Management, Kubernetes, Containerization, Computing Platforms, Debugging, Scalability

      Intermediate · Course · 1 - 3 Months

    • G

      Google Cloud

      Gemini in Google Drive - 日本語版

      Skills you'll gain: Google Workspace, Prompt Engineering, Generative AI, Document Management, File Management

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera

      Facebook Analytics: Optimize Performance

      Skills you'll gain: Facebook, Content Performance Analysis, Social Media Content, Marketing Analytics, Data-Driven Decision-Making, Social Media, Digital Media Strategy, Social Media Management, Social Media Strategy, Trend Analysis, Performance Analysis, Performance Metric, Key Performance Indicators (KPIs)

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Change Management for Google Workspace - Français

      Skills you'll gain: Change Management, Organizational Change, Culture Transformation, Gap Analysis, Google Workspace, Training and Development, Stakeholder Communications, Customer Success Management, Organizational Effectiveness, Business Analysis, Strategic Communication, Needs Assessment, Stakeholder Engagement, Communication Strategies

      Intermediate · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular brand management courses

    • Monitoring, Security, and High Availability in Vault: Packt
    • Google Workspace Security - Português Brasileiro: Google Cloud
    • Networking in Google Cloud: Network Architecture - 日本語版: Google Cloud
    • Tracking and Reporting: Automatic Data Processing, Inc. (ADP)
    • Présentation de la sécurité dans le monde de l'IA: Google Cloud
    • Wissensaustausch mit Agentspace beschleunigen: Google Cloud
    • Data Security & Information Privacy: Macquarie University
    • Recruiting Fundamentals: Automatic Data Processing, Inc. (ADP)
    • App Deployment, Debugging, and Performance - Português: Google Cloud
    • Gemini in Google Drive - 日本語版: Google Cloud

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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