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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • U

      University of Illinois at Urbana-Champaign

      Graduate Certificate in Strategic Leadership & Management

      Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • U

      University of Colorado Boulder

      Master of Engineering in Engineering Management

      Skills you'll gain: Object Oriented Design, User Story, SQL, New Product Development, Real-Time Operating Systems, Model Based Systems Engineering, Field-Programmable Gate Array (FPGA), Failure Analysis, Delegation Skills, Unsupervised Learning, Sampling (Statistics), Diversity Equity and Inclusion Initiatives, Supplier Management, Sustainability Reporting, Accountability, Data Ethics, Data Mining, Goal Setting, Proposal Writing, Generative AI

      Earn a degree

      Degree · 1 - 4 Years

    • U

      University of Illinois at Urbana-Champaign

      Master of Science in Management

      Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing

      Earn a degree

      Degree · 1 - 4 Years

    • N

      Northeastern University

      Master of Science in Engineering Management

      Skills you'll gain:

      Earn a degree

      Degree · 1 - 4 Years

    • Status: New
      New
      C

      Coursera Instructor Network

      Advanced ITSM with ServiceNow: Optimizing IT Operations

      Skills you'll gain: ServiceNow, Information Technology Infrastructure Library, IT Service Management, Problem Management, Incident Management, Service Management, Information Technology Operations, Digital Transformation, Change Control, Configuration Management, Self Service Technologies, User Acceptance Testing (UAT), Automation

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera

      Facebook Optimization: Grow Your Presence

      Skills you'll gain: Content Performance Analysis, Facebook, Marketing Analytics, Social Media Content, Social Media Marketing, Content Strategy, Online Advertising, Performance Metric, Business Metrics, Scalability, Revenue Management, Data-Driven Decision-Making

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera Instructor Network

      ServiceNow Basics: IT Automation & AI-Powered Workflows

      Skills you'll gain: ServiceNow, IT Automation, Workflow Management, IT Service Management, Digital Transformation, Business Process Automation, Automation, Self Service Technologies, Artificial Intelligence, Service Management, Technical Support and Services, Operational Efficiency, Predictive Modeling, Incident Management, Change Management, Performance Analysis

      Intermediate · Course · 1 - 4 Weeks

    • U

      Universidad de Palermo

      Administración de Empresas Certificado MasterTrack®

      Skills you'll gain: Human Capital, Human Resource Strategy, Business Process Management, Strategic Marketing, Organizational Strategy, Marketing, Strategic Leadership, Key Performance Indicators (KPIs), Human Resources Management and Planning, Corporate Strategy, Talent Management, Technology Strategies, Leadership and Management, Branding, Marketing Management, Business Process Improvement, Consumer Behaviour, Marketing Planning, Technical Management, Brand Strategy

      Credit offered

      Mastertrack · 6 - 12 Months

    • U

      University of London

      Bachelor of Science in Marketing

      Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Supply Chain Management, Training and Development, Virtual Teams, Diversity and Inclusion, Databases, Cost Accounting, International Finance, Research, Branding, Economic Development, Cultural Diversity

      Earn a degree

      Degree · 1 - 4 Years

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      SQL Foundations

      Skills you'll gain: Microsoft SQL Servers, SQL, Transact-SQL, Databases, Database Management Systems, Relational Databases, Data Transformation, Data Manipulation, Data Access, Query Languages, Generative AI, Data Presentation

      Beginner · Course · 1 - 4 Weeks

    • W

      West Virginia University

      Master of Science in Software Engineering

      Skills you'll gain: Unified Modeling Language, Verification And Validation, Threat Modeling, Enterprise Architecture, Security Management, Secure Coding, Scope Management, Application Security, Financial Statements, Proposal Development, Cash Flows, Object Oriented Design, Requirements Analysis, Software Design, Security Requirements Analysis, Database Design, Software Visualization, Object Oriented Programming (OOP), Business Process Management, Mobile Security

      Earn a degree

      Degree · 1 - 4 Years

    • O

      O.P. Jindal Global University

      MBA Business Analytics

      Skills you'll gain: Operations Management, Design Thinking, Data Visualization, Business Ethics, Sampling (Statistics), Working Capital, Database Management, Active Listening, Environmental Social And Corporate Governance (ESG), Project Estimation, Marketing Management, Financial Statement Analysis, Business Analytics, Financial Accounting, Predictive Analytics, Internet Of Things, Big Data, Marketing, Emerging Technologies, People Management

      Earn a degree

      Degree · 1 - 4 Years

    Brand Management learners also search

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    In summary, here are 10 of our most popular brand management courses

    • Graduate Certificate in Strategic Leadership & Management: University of Illinois at Urbana-Champaign
    • Master of Engineering in Engineering Management: University of Colorado Boulder
    • Master of Science in Management: University of Illinois at Urbana-Champaign
    • Master of Science in Engineering Management: Northeastern University
    • Advanced ITSM with ServiceNow: Optimizing IT Operations: Coursera Instructor Network
    • Facebook Optimization: Grow Your Presence: Coursera
    • ServiceNow Basics: IT Automation & AI-Powered Workflows: Coursera Instructor Network
    • Administración de Empresas Certificado MasterTrack®: Universidad de Palermo
    • Bachelor of Science in Marketing: University of London
    • SQL Foundations: Microsoft

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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