• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Consumer Behavior Course Catalog

    • Status: Free Trial
      Free Trial
      S

      Salesforce

      Resumen de ventas y CRM

      Skills you'll gain: Customer Relationship Management, Customer Relationship Management (CRM) Software, Sales Process, Salesforce, Sales Pipelines, Sales, B2B Sales, Sales Support, Customer Data Management, Databases, Data Management, Data Cleansing, Business-To-Consumer

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Alternative Investments As We Age: Building Wealth

      Skills you'll gain: Wealth Management, Financial Planning, Investments, Portfolio Management, Behavioral Economics, Tax Management, Asset Management, Financial Management, Private Equity, Financial Analysis, Real Estate, Decision Making, Insurance

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      D

      Duke University

      핀테크 법률 및 정책

      Skills you'll gain: Payment Systems, FinTech, Financial Regulation, Financial Regulations, Bank Regulations, Banking, Financial Services, Consumer Lending, Asset Management, Law, Regulation, and Compliance, Strategic Partnership, Loans, Regulation and Legal Compliance, Blockchain

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Predicting Extreme Climate Behavior with Machine Learning

      Skills you'll gain: Dimensionality Reduction, Unsupervised Learning, Machine Learning Methods, Applied Machine Learning, Regression Analysis, Statistical Machine Learning, Machine Learning Algorithms, Machine Learning, Supervised Learning, Python Programming, Decision Tree Learning, Classification And Regression Tree (CART), Statistical Analysis, Artificial Neural Networks, Deep Learning, Statistical Modeling, Feature Engineering, Data Processing

      Build toward a degree

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      A

      Adobe

      Course 1: Introduction to Digital Experience and Ecommerce

      Skills you'll gain: Adobe Experience Manager, E-Commerce, Business-To-Consumer, Digital Transformation, Project Implementation, Solution Delivery, Program Implementation, Business Requirements, Business Technologies, Technical Consulting, Customer experience strategy (CX), Business Analysis, B2B Sales

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      A

      Alfaisal University | KLD

      استراتيجيات تمركز المنتج | Product Positioning Strategies

      Skills you'll gain: Brand Management, Branding, Product Management, Product Marketing, Product Lifecycle Management, Product Strategy, Brand Strategy, Product Knowledge, Brand Awareness, Product Promotion, Brand Loyalty, Marketing, Market Share

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Marketing e a Jornada do Cliente

      Skills you'll gain: Marketing Strategies, Strategic Marketing, Marketing, Customer experience strategy (CX), Customer Analysis, Consumer Behaviour, Marketing Management, Marketing Effectiveness, Digital Marketing, Sales Process, Content Strategy, Customer Engagement, Brand Awareness

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Enhancing Customer Insights with Generative AI

      Skills you'll gain: Big Data, Data Processing, Generative AI, Customer Insights, Data Analysis, Data-Driven Decision-Making, Consumer Behaviour, Market Research, Business Intelligence, Market Analysis, Marketing Analytics, Business Strategy, Predictive Analytics

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Cloud: Infrastructure as a Service - Master's

      Skills you'll gain: Infrastructure As A Service (IaaS), Cloud Management, Cloud Infrastructure, Cloud Applications, Cloud Security, Cloud Computing, Cloud Platforms, CI/CD, Infrastructure as Code (IaC), Disaster Recovery, DevOps, Serverless Computing, Amazon Web Services, Cloud Storage, Hybrid Cloud Computing, Virtualization

      Build toward a degree

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Marketing e o Consumidor no Ambiente Digital

      Skills you'll gain: Marketing Strategies, Digital Marketing, Marketing, Marketing Analytics, Key Performance Indicators (KPIs), Consumer Behaviour, E-Commerce, Performance Measurement, Customer Insights, Market Analysis

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Digital Marketing Tools: Machine Learning and AI

      Skills you'll gain: AI Personalization, Customer Analysis, Big Data, Digital Transformation, Artificial Intelligence and Machine Learning (AI/ML), Marketing Analytics, Marketing Strategies, Deep Learning, Customer Insights, Predictive Analytics, Machine Learning Methods, Artificial Neural Networks, Machine Learning, Machine Learning Algorithms

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Packt

      Web Security, Social Engineering & External Attacks

      Skills you'll gain: Penetration Testing, Cybersecurity, Threat Detection, Application Security, Malware Protection, Vulnerability Assessments, Network Security, Security Awareness, Web Applications, Remote Access Systems, Javascript

      Intermediate · Course · 1 - 3 Months

    Consumer Behavior learners also search

    Industrial
    Product Design
    Industrial Design
    Industrial Engineering
    Machine Design
    Innovation
    Service Design
    CAD
    1…717273…77

    In summary, here are 10 of our most popular consumer behavior courses

    • Resumen de ventas y CRM: Salesforce
    • Alternative Investments As We Age: Building Wealth: University of Illinois Urbana-Champaign
    • 핀테크 법률 및 정책: Duke University
    • Predicting Extreme Climate Behavior with Machine Learning : University of Colorado Boulder
    • Course 1: Introduction to Digital Experience and Ecommerce: Adobe
    • استراتيجيات تمركز المنتج | Product Positioning Strategies: Alfaisal University | KLD
    • Marketing e a Jornada do Cliente: Fundação Instituto de Administração
    • Enhancing Customer Insights with Generative AI: Coursera Instructor Network
    • Cloud: Infrastructure as a Service - Master's: Illinois Tech
    • Marketing e o Consumidor no Ambiente Digital: Fundação Instituto de Administração

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok