What is content strategy?

"A content strategy is a business' plan to distribute content that aligns with the organization's goals. Content can include a broad variety of online material, such as videos, social media posts, blogs, white papers, and infographics. A thorough content strategy will cover what kind of content is being made, why it's being made, when it's distributed, and where it is distributed. For example, a business might decide to create and share weekly online videos to improve its brand recognition among consumers. A content strategy gives direction to the organization's outreach and engagement efforts. As an organization puts its strategy into action, analytics will help determine if the content is having its intended effect. If not, the content strategy may need adjustments."

What kind of people are best suited for roles in content strategy?

"If you're a creative person who also loves communicating and organizing, you'll excel as a content strategist. You'll need to envision and anticipate the type of content that will help the organization reach its goals. An analytical mind is needed to understand marketing data and use that data to form an actionable strategy. Content strategists don't always have a hand in creating the content itself. That job may go to video editors, writers, graphic designers, or other talent. However, the strategist will need to be willing to work with these individuals to ensure the content is ready by the set deadlines. When challenges arise, you'll need an adaptive mindset and quick decision-making skills to adjust the strategy."

How can online courses help me learn about content strategy?

By taking online courses, you can learn essential knowledge about how marketing works on various social media platforms. You'll also discover practical tips on how to analyze metrics, engage audiences, develop a brand identity, and expand your reach. Online courses are ideal when you want to learn these skills from your own home and advance through the lectures and assignments at your own pace.

What are the benefits of taking an online Content Strategy course?

Online Content Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Content Strategy skills. Choose from a wide range of Content Strategy courses offered by top universities and industry leaders tailored to various skill levels.

What Content Strategy courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Content Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Best Content Strategy Courses & Certificates [2025]

Explore the Content Strategy Course Catalog

University of California, Davis
The Strategy of Content Marketing
Skills you'll gain: Content Marketing, Content Performance Analysis, Content Strategy, Marketing Strategies, Content Creation, Strategic Marketing, Social Media Strategy, Marketing, Multimedia, Copywriting, Branding, Target Audience, Persona Development, Business Ethics, Writing
4.5
Rating, 4.5 out of 5 stars
5.3K reviews
Intermediate · Course · 1 - 3 Months
Status: Free Trial
Adobe
Social Media Content and Strategy
Skills you'll gain: Social Media Content, Social Media, Content Creation, Social Media Strategy, Social Media Marketing, Content Performance Analysis, Social Media Management, Intellectual Property, Target Audience, Drive Engagement, Customer Engagement, Content Strategy, Ethical Standards And Conduct, Regulation and Legal Compliance, Multimedia, Scheduling, Video Production, Branding, Generative AI Agents
4.8
Rating, 4.8 out of 5 stars
197 reviews
Beginner · Course · 1 - 4 Weeks
Status: New
Status: Preview
Coursera
TikTok Planning: Manage Content Like a Pro
Skills you'll gain: TikTok, Content Strategy, Content Marketing, Workflow Management, Content Creation, Content Management, Social Media Management, Scheduling, Market Opportunities, Trend Analysis
Beginner · Course · 1 - 4 Weeks
Status: New
Status: Free Trial
Adobe
Adobe Digital Marketing Strategy
Skills you'll gain: Promotional Strategies, Marketing Strategy and Techniques, Social Media Content, Digital Marketing, Cross-Channel Marketing, Content Marketing, Marketing, Target Audience, Social Media, Marketing Analytics, Data Ethics, Marketing Strategies, Content Creation, Social Media Marketing, Content Strategy, Brand Marketing, Market Research, Graphic and Visual Design, Generative AI, Performance Analysis
4.8
Rating, 4.8 out of 5 stars
257 reviews
Beginner · Specialization · 1 - 3 Months
Status: New
Status: Free Trial
Skillshare
Using AI & ChatGPT for Content: Strategy & SEO
Skills you'll gain: Content Creation, Search Engine Optimization, Content Strategy, ChatGPT, Social Media Content, Keyword Research, Target Audience, Video Production, Content Marketing, Generative AI Agents, Workflow Management, Operational Efficiency
Beginner · Course · 1 - 4 Weeks
Status: New
Status: Free Trial
Adobe
AI-Powered Content Marketing and Strategy
Skills you'll gain: Social Media Content, Cross-Channel Marketing, Content Marketing, Generative AI, Social Media, Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Marketing Strategies, Content Creation, Marketing Automation, Data Ethics, Email Marketing, Social Media Campaigns, Graphic Design, Adobe Creative Cloud, Graphic and Visual Design, Search Engine Optimization, Storytelling, Performance Analysis
4.7
Rating, 4.7 out of 5 stars
495 reviews
Beginner · Specialization · 1 - 3 Months

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Status: New
Status: Preview
Coursera
TikTok Insights: Crack the Algorithm
Skills you'll gain: TikTok, Video Production, Content Strategy, Social Media Content, Content Performance Analysis, Content Creation, Drive Engagement, Social Media Strategy, Social Media
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Simplilearn
Content Strategy
Skills you'll gain: Content Strategy, Content Marketing, Web Content, Paid media, Content Creation, Email Marketing, Social Media Marketing, Copywriting, Search Engine Optimization, Digital Advertising, Business-To-Consumer, Key Performance Indicators (KPIs), Customer Engagement, B2B Sales
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Digital Marketing Institute
Social Media and Social Content Strategy
Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Social Media Campaigns, Instagram, Content Performance Analysis, Facebook, Digital Marketing, Paid media, Content Creation, Content Strategy, Customer Engagement, Target Audience
4.4
Rating, 4.4 out of 5 stars
97 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
University of California, Davis
Search Engine Optimization (SEO)
Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Content Creation, Social Media Strategy, Target Audience, Client Services, Social Media, Content Strategy, Social Media Marketing, Competitive Analysis, Consumer Behaviour, Google Analytics, Forecasting, Content Development and Management, Digital Marketing, Expectation Management, User Research, Content Marketing, Marketing
4.6
Rating, 4.6 out of 5 stars
13K reviews
Beginner · Specialization · 3 - 6 Months
Status: New
Status: Free Trial
Skillshare
ChatGPT for Content Creation and Planning
Skills you'll gain: Prompt Engineering, ChatGPT, Storytelling, Content Strategy, Generative AI, Content Creation, Search Engine Optimization, Social Media Content, Content Marketing, Keyword Research, Target Audience, OpenAI, Video Production, Marketing Planning, Persona Development, Generative AI Agents, Productivity Software, Large Language Modeling, Workflow Management, Business Process Automation
Beginner · Specialization · 1 - 3 Months
Status: New
Status: Preview
Coursera
YouTube Strategy: Effective Content
Skills you'll gain: Content Strategy, Video Production, Content Development and Management, Social Media Strategy, Content Creation, Content Performance Analysis, Calendar Management, Google Analytics, Ideation, Target Audience, Operational Efficiency
Beginner · Course · 1 - 4 Weeks