What is web analytics?

Web analytics is a method of gathering and analyzing data from a website. Web analytics allows you to measure such data as who's visiting your website, where they're from, what pages they're viewing, and other types of information. You can use web analytics to measure a site that you have administrative access to so that you can determine what content is popular and resonating with clients or site viewers. It's a powerful tool to have as a web administrator because you can make changes to your site to attract or retain more visitors.

Why is it important to learn about web analytics?

You can use web analytics to see what's working with your website as well as to identify any problems that you might have with your site so that you can optimize its performance. Web analytics can show you the patterns of traffic on your site, which pages viewers go to most, and what content attracts the most visitors. You can also see the demographics of your website visitors as well as what platforms or devices they're using to view your site. It's important to learn how to view and process the data that web analytics can provide you so that you can make your site the most effective that it can be.

How can learning web analytics affect my career?

Once you've gained a knowledge of web analytics, you can use your skills to advance in your career. If you're looking to start a new career, you can look for jobs in the growing field of web analytics, where companies of all types are looking to harness data and make the most of their online presence. You can also seek job opportunities within the company where you already work, or you can try to strike out on your own as a freelance web analyst or consultant.

How can online courses on Coursera help me learn web analytics?

Online courses on Coursera will help you do more than just learn the basics of web analytics. Instructors will help you gain a thorough knowledge of web analytics as well as apply what you've learned in practical ways. You'll be able to understand web analytics thoroughly, which will give you a definite advantage in this innovative field. You'll be able to carry your newfound skills and confidence into a better position within your current workplace or an entirely new career.

What are the benefits of taking an online Web Analytics course?

Online Web Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Web Analytics skills. Choose from a wide range of Web Analytics courses offered by top universities and industry leaders tailored to various skill levels.

What Web Analytics courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Web Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Best Web Analytics Courses & Certificates [2025]

Explore the Web Analytics Course Catalog

Coursera Project Network
Getting Started in Google Analytics
Skills you'll gain: Google Analytics, Web Analytics, Content Performance Analysis, Marketing Analytics, Dashboard, User Accounts
4.4
Rating, 4.4 out of 5 stars
1.5K reviews
Beginner · Guided Project · Less Than 2 Hours
Status: New
Packt
Advanced Google Analytics - A Practical Guide
Skills you'll gain: Data Collection, Data Validation, Marketing Effectiveness, Real Time Data
Intermediate · Course · 3 - 6 Months
Coursera Project Network
Analyze Website Visitors with Google Analytics Segments
Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Customer Insights, Analysis, Target Audience, Marketing
4.5
Rating, 4.5 out of 5 stars
122 reviews
Intermediate · Guided Project · Less Than 2 Hours
Status: Free Trial
University of Pennsylvania
Business Analytics
Skills you'll gain: People Analytics, Data-Driven Decision-Making, Business Analytics, Descriptive Analytics, Business Intelligence, Human Resource Strategy, Financial Data, Marketing Analytics, Talent Management, Financial Analysis, Predictive Analytics, Peer Review, Data Analysis, Financial Statement Analysis, Analytics, Financial Forecasting, Customer Insights, Workforce Planning, Demand Planning, Customer Analysis
4.6
Rating, 4.6 out of 5 stars
18K reviews
Beginner · Specialization · 3 - 6 Months
Status: Preview
University of Washington
Social Media Data Analytics
Skills you'll gain: Text Mining, Data Presentation, Statistical Analysis, Data Visualization Software, Application Programming Interface (API), Unstructured Data, Data Analysis, R Programming, Statistical Methods, Correlation Analysis, Analytics, Regression Analysis, Data Mining, Data Collection, Python Programming
4.1
Rating, 4.1 out of 5 stars
297 reviews
Intermediate · Course · 1 - 4 Weeks
Status: Free Trial
Google
Google Advanced Data Analytics
Skills you'll gain: Data Storytelling, Data Visualization, Data Ethics, Exploratory Data Analysis, Sampling (Statistics), Data Presentation, Data Visualization Software, Feature Engineering, Regression Analysis, Descriptive Statistics, Statistical Hypothesis Testing, Advanced Analytics, Data Analysis, Tableau Software, Data Science, Statistical Analysis, Machine Learning, Object Oriented Programming (OOP), Interviewing Skills, Python Programming
Build toward a degree
4.7
Rating, 4.7 out of 5 stars
8.2K reviews
Advanced · Professional Certificate · 3 - 6 Months

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Status: Free Trial
Google
Foundations: Data, Data, Everywhere
Skills you'll gain: Data Ethics, Data Analysis, Data-Driven Decision-Making, Google Sheets, Spreadsheet Software, Analytical Skills, Data Sharing, Data Cleansing, Data Processing, Data Visualization Software, Data Visualization, SQL, Data Management
4.8
Rating, 4.8 out of 5 stars
117K reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Google
Google Data Analytics Capstone: Complete a Case Study
Skills you'll gain: Data Analysis, Data Processing, Spreadsheet Software, Google Sheets, Analysis, Analytical Skills, Interviewing Skills, Data Storytelling, Data Visualization Software, Business Analytics, Artificial Intelligence, Portfolio Management, Data Cleansing, Data Visualization, Presentations
4.8
Rating, 4.8 out of 5 stars
19K reviews
Beginner · Course · 1 - 4 Weeks
Status: Preview
University of Amsterdam
Data Analytics for Lean Six Sigma
Skills you'll gain: Lean Six Sigma, Statistical Hypothesis Testing, Minitab, Regression Analysis, Data Visualization Software, Probability Distribution, Descriptive Statistics, Data Analysis, Statistical Analysis, Box Plots, Analytics, Process Improvement, Statistics, Correlation Analysis, Variance Analysis
4.8
Rating, 4.8 out of 5 stars
3.5K reviews
Beginner · Course · 1 - 3 Months
Coursera Project Network
Digging Deeper into Audience Reports in Google Analytics
Skills you'll gain: Google Analytics, Web Analytics, Benchmarking, Customer Engagement, Customer Analysis, Performance Analysis, Management Reporting, Customer Retention, User Research, Marketing
4.6
Rating, 4.6 out of 5 stars
54 reviews
Intermediate · Guided Project · Less Than 2 Hours
Status: Free Trial
Johns Hopkins University
Social Media Analytics
Skills you'll gain: Network Analysis, Data Visualization, Social Media, Graph Theory, Relational Databases, Social Media Marketing, Data Visualization Software, Data Storytelling, Data Analysis, Exploratory Data Analysis, Data Literacy, Social Sciences, Statistical Analysis, Machine Learning, R Programming, Sociology, Natural Language Processing, Data Manipulation, Text Mining, Analytics
4.2
Rating, 4.2 out of 5 stars
13 reviews
Intermediate · Specialization · 3 - 6 Months
Status: Free Trial
Google
Assess for Success: Marketing Analytics and Measurement
Skills you'll gain: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Marketing Analytics, Key Performance Indicators (KPIs), Google Analytics, Pivot Tables And Charts, Performance Measurement, Digital Marketing, Data Presentation, Data Visualization, Google Ads, Marketing Budgets, Marketing, Web Analytics and SEO, Data Analysis, Stakeholder Communications
4.6
Rating, 4.6 out of 5 stars
2.1K reviews
Beginner · Course · 1 - 4 Weeks