IBM Digital Marketing and Growth Hacking (berufsbezogenes Zertifikat)

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IBM Digital Marketing and Growth Hacking (berufsbezogenes Zertifikat)

Prepare for digital marketing specialist career. Gain in-demand and practical skills to be job-ready in 2 months. No prior experience needed.

Dozenten: IBM Skills Network Team

3.156 bereits angemeldet

Bei Coursera Plus enthalten

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7-teilige Kursreihe

Erwerben Sie eine Karrierereferenz, die Ihre Qualifikation belegt

4.7

(22 Bewertungen)

Stufe Anfänger

Empfohlene Erfahrung

8 Wochen zu vervollständigen

unter 8 Stunden pro Woche

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

7-teilige Kursreihe

Erwerben Sie eine Karrierereferenz, die Ihre Qualifikation belegt

4.7

(22 Bewertungen)

Stufe Anfänger

Empfohlene Erfahrung

8 Wochen zu vervollständigen

unter 8 Stunden pro Woche

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

Was Sie lernen werden

Master the up-to-date practical skills and knowledge that digital marketers use or are required for becoming a growth hacker
Practice concepts and strategies across digital advertising, SEO, content marketing, social media, e-commerce, and email campaigns
Learn how to create, manage, and analyze effective marketing campaigns across major social media platforms, such as Google, LinkedIn, and YouTube
Use GenAI to automate and personalize marketing content, including ad copy, product recommendations, and email promotions

Kompetenzen, die Sie erwerben

Kategorie: Digital Advertising
Kategorie: Instagram
Kategorie: Social Media Content
Kategorie: Pay Per Click Advertising
Kategorie: Content Performance Analysis
Kategorie: Social Media
Kategorie: Google Ads
Kategorie: Email Marketing
Kategorie: Search Engine Optimization
Kategorie: Social Media Campaigns
Kategorie: Digital Media Strategy
Kategorie: Customer Retention

Wichtige Details

Zertifikat zur Vorlage

Zu Ihrem LinkedIn-Profil hinzufügen

Unterrichtet in Englisch

Kürzlich aktualisiert!

Mai 2025

Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.

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Berufsbezogenes Zertifikat – 7 Kursreihen

Prepare for a career in the high-demand field of digital marketing. In this IBM Digital Marketing Professional and Growth Hacking Certificate, you’ll learn in-demand skills like digital advertising, search engine optimization (SEO), social media management, and data analysis to get job-ready in 2 months. No prior experience is required to get started.

A digital marketing specialist develops marketing plans and strategies for businesses, usually through channels that include social media, SEO, and email.

This program will teach you the foundational digital marketing skills employers are seeking for entry-level digital marketing roles, including content creation, data analysis, and paid advertising. It will not only help you start your career in digital marketing or become a growth hacker but also provide a strong foundation for future career development in other paths, such as healthcare, education, e-commerce, or real estate.

You’ll also learn the latest tools used by digital marketers, including Google Adwords, Meta Advertising, Yoast SEO, and more.

Upon completion, you’ll have a portfolio of projects and a Professional Certificate from IBM to showcase your expertise. You’ll also earn an IBM Digital Badge and will gain access to career resources to help you in your job search, including mock interviews and resume support.

Praktisches Lernprojekt

Throughout the program, you’ll complete projects and labs to gain a firm grasp on the required skills commonly used by digital marketers.

Examples of labs and projects included in the program:

Develop advertising campaigns for various social media channels, including Google, Instagram, Facebook, and LinkedIn
Optimize a campaign based on data
Perform influencer marketing selection
Create and optimize rich snippets and schema markups
Build campaigns on Google AdWords
Optimize ecommerce campaigns using Google Shopping
Generate personalized product recommendations
Leverage GenAI tools in digital marketing areas, such as content creation, email marketing, SEO, and social media

The program includes a capstone project that provides a hands-on opportunity to apply your skills in a real-world scenario, guiding you to develop a comprehensive digital and growth hacking marketing strategy.

Introduction to Digital Marketing

KURS 111 Stunden

Was Sie lernen werden

Gain foundational skills in social media marketing and digital advertising to kickstart your digital marketing or growth hacking journey
Leverage digital channels like social media (including LinkedIn, Instagram, and Facebook), email, PPC, and content to build marketing strategies
Identify and analyze target audiences using demographic and psychographic insights to create effective, goal-aligned campaigns
Recognize career paths and business opportunities to confidently pursue roles in the digital marketing field

Kompetenzen, die Sie erwerben

Kategorie: Digital Marketing

Kategorie: Persona Development

Kategorie: Digital Media Strategy

Kategorie: Online Advertising

Kategorie: Marketing Effectiveness

Kategorie: Web Analytics

Kategorie: Content Marketing

Kategorie: Customer Analysis

Kategorie: Data-Driven Decision-Making

Kategorie: Business Metrics

Kategorie: Digital Advertising

Digital Advertising

KURS 215 Stunden

Was Sie lernen werden

Build the knowledge and skills you need to run successful digital advertising campaigns in just 4 weeks. No prior experience required
Conduct keyword research and set up Google Search campaigns that are optimized for better ROI
Create and manage effective advertising campaigns on LinkedIn, Facebook, and Instagram using platform-specific tools and best practices
Analyze influencer marketing strategies, including identifying appropriate influencers & evaluating campaign effectiveness through relevant metrics

Kompetenzen, die Sie erwerben

Kategorie: Keyword Research

Kategorie: Google Ads

Kategorie: Online Advertising

Kategorie: Marketing Analytics

Kategorie: Pay Per Click Advertising

Kategorie: Social Media Campaigns

Kategorie: Paid media

Search Engine Optimization and Content Marketing

KURS 314 Stunden

Was Sie lernen werden

Develop job-ready SEO and content marketing skills essential for success in digital marketing and growth hacking.
Implement on-page and off-page SEO strategies, including keyword research, content optimization, meta tags, link building, and domain authority.
Apply technical SEO best practices to enhance website performance, mobile responsiveness, indexability, and overall search engine rankings.
Create and execute content marketing strategies that align with SEO goals—developing high-quality, engaging content.

Kompetenzen, die Sie erwerben

Kategorie: Search Engine Optimization

Kategorie: Content Marketing

Kategorie: Content Strategy

Kategorie: Content Creation

Kategorie: Content Development and Management

Kategorie: Web Analytics and SEO

Kategorie: Market Research

Kategorie: Marketing Strategy and Techniques

Kategorie: MarTech

Kategorie: Blogs

Kategorie: Digital Marketing

Kategorie: Search Engine Marketing

Kategorie: Growth Strategies

Kategorie: Web Analytics

Social Media Marketing

KURS 412 Stunden

Was Sie lernen werden

Gain essential skills in social media marketing and management to elevate your digital marketing and growth hacking journey.
Develop a social media strategy by mastering planning, goal-setting, and platform selection across channels like Facebook, Instagram, LinkedIn, & X.
Create and manage engaging content across various formats using tools like Canva & inVideo for enhanced audience interaction and community building.
Analyze and optimize performance using key metrics and management tools to monitor campaigns, measure engagement, and refine strategies.

Kompetenzen, die Sie erwerben

Kategorie: Social Media Management

Kategorie: Social Media Strategy

Kategorie: Content Creation

Kategorie: Social Media Marketing

Kategorie: Social Media Content

Kategorie: Brand Awareness

Kategorie: Content Strategy

Kategorie: Content Performance Analysis

Kategorie: TikTok

Kategorie: Social Media

Kategorie: Digital Content

Kategorie: Social Media Campaigns

Kategorie: Drive Engagement

Kategorie: Instagram

Kategorie: Digital Marketing

Kategorie: Market Research

Kategorie: Digital Media Strategy

Kategorie: Scheduling

E-commerce Marketing and Email Campaigns

KURS 513 Stunden

Was Sie lernen werden

Gain essential skills in e-commerce marketing and email campaigns that drive engagement, conversions, and success
Explain the core e-commerce concepts, including business models, platforms, and technology stacks, and the strategic role of email marketing
Develop an e-commerce strategy, including a plan, value proposition, compelling product listings, and craft engaging, personalized email campaigns
Use e-commerce and email analytics tools to track metrics, analyze customer behavior and lifetime value, run A/B tests, and gain data-driven insights

Kompetenzen, die Sie erwerben

Kategorie: Email Marketing

Kategorie: E-Commerce

Kategorie: Strategic Marketing

Kategorie: Performance Metric

Kategorie: Customer Retention

Kategorie: Decision Making

Kategorie: Customer Relationship Building

Kategorie: Automation

Kategorie: Sales

Kategorie: Online Advertising

Generative AI: Accelerate your Digital Marketing Career

KURS 615 Stunden

Was Sie lernen werden

Job-ready, practical skills for leveraging generative AI in digital marketing 
Generative AI tools and techniques for creating marketing content and campaigns
AI-driven strategies for improving SEO, digital advertising, and e-commerce experiences
Generative AI techniques to create engaging and personalized email content and targeted marketing strategies

Kompetenzen, die Sie erwerben

Kategorie: AI Personalization

Kategorie: Email Marketing

Kategorie: Search Engine Optimization

Kategorie: Generative AI

Kategorie: Content Creation

Kategorie: Digital Advertising

Kategorie: Keyword Research

Kategorie: Advertising Campaigns

Kategorie: Prompt Engineering

Kategorie: Customer experience improvement

Kategorie: Social Media Marketing

Kategorie: Marketing Automation

Kategorie: Marketing Strategies

Kategorie: E-Commerce

Kategorie: Copywriting

Kategorie: Marketing

Kategorie: Business Ethics

Kategorie: Marketing Analytics

Capstone Project: Digital Marketing and Growth Hacking

KURS 713 Stunden

Was Sie lernen werden

Demonstrate your digital marketing and AI skills in this portfolio-worthy capstone project that will stand out to employers
Design and execute a digital marketing strategy using core concepts from SEO, content marketing, paid advertising, social media, and email marketing
Develop campaign assets, including briefs, content plans, ad strategies, email sequences, and AI-enhanced materials tailored to a target audience
Apply practical skills in audience targeting, budgeting, channel selection, and performance forecasting to simulate real-world marketing challenges

Kompetenzen, die Sie erwerben

Kategorie: Social Media Campaigns

Kategorie: Persona Development

Kategorie: Marketing Analytics

Kategorie: Customer Insights

Kategorie: E-Commerce

Kategorie: LinkedIn

Kategorie: Business Analysis

Kategorie: Digital Marketing

Kategorie: Workforce Development

Kategorie: Web Analytics

Kategorie: Generative AI Agents

Kategorie: Digital Advertising

Kategorie: Search Engine Optimization

Kategorie: Market Analysis

Kategorie: Content Strategy

Kategorie: Google Ads

Kategorie: Advertising Campaigns

Kategorie: Social Media Marketing

Kategorie: Paid media

Kategorie: Target Audience

Erwerben Sie ein Karrierezertifikat.

Fügen Sie dieses Zeugnis Ihrem LinkedIn-Profil, Lebenslauf oder CV hinzu. Teilen Sie sie in Social Media und in Ihrer Leistungsbeurteilung.

Dozenten

IBM Skills Network Team

IBM

82 Kurse1.442.093 Lernende

SkillUp

91 Kurse286.093 Lernende

Rajesh Menon

IBM

7 Kurse8.446 Lernende

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IBM

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Häufig gestellte Fragen

This program is self-paced. On average, learners who spend 5–6 hours a week can complete it in approximately 2 months. Those spending 8–10 hours a week can complete it in approximately 2 months.

This professional certificate is ideal for you if you:

Want to start a career in marketing or develop your skills in digital marketing
Are a marketing professional transitioning from traditional marketing to digital marketing
Are an owner of a small business or start-up seeking to manage your digital marketing efforts
Are a freelance writer, blogger, or designer looking to expand your skill set and offer digital marketing services
Are a digital marketer or a consultant looking to expand your skill set and offer digital marketing services
Are a student in marketing, communications, or a related field, keen to start a career in the industry

No college degree or prior experience is required.

The professional certificate equips you with the knowledge and hands-on experience to build job-ready skills in key areas of digital marketing.

You will learn to plan and execute effective paid campaigns through digital advertising and paid media. Additionally, you will be able to optimize SEO best practices, conduct keyword research, and apply content strategies to enhance online visibility.

The program also covers implementing e-commerce and email marketing strategies by optimizing product listings, using insights, and crafting engaging emails.

With generative AI tools and techniques, you can create personalized content and automate marketing campaigns for greater efficiency.

By the end of this course, you will be able to apply these skills to develop a comprehensive digital marketing strategy, including goal setting, budgeting, and audience targeting.

Digital marketing uses online channels such as search engines, social media, email, and websites to promote products, services, or brands. It is crucial in today's digital age because it helps businesses reach a global audience, engage customers in real time, and drive measurable results through data-driven strategies. Effective digital marketing improves brand awareness, generates leads, and increases sales.

A successful digital marketing strategy includes several key components:

·Search Engine Optimization (SEO): Optimizing content to rank higher on search engines.

·Content Marketing: Creating valuable content to attract and engage audiences.

·Social Media Marketing: Promoting brands and interacting with customers on platforms like Facebook, Instagram, and LinkedIn.

·Email Marketing: Sending targeted messages to nurture leads and build customer relationships.

·Paid Advertising (PPC): Running ads on platforms like Google Ads and social media.

·Analytics & Data Measurement: Tracking performance and optimizing campaigns for better results.

To succeed in digital marketing, you need a mix of technical and creative skills, including:

SEO and SEM Knowledge: Understanding how search engines rank content and how to optimize for visibility.
Content Creation and Copywriting: Crafting engaging blog posts, social media content, and ad copy.
Data Analytics: Using tools like Google Analytics to track performance and optimize campaigns.
Social Media Management: Engaging audiences on platforms like LinkedIn, Instagram, and TikTok.
Email Marketing and Automation: Creating effective email campaigns that nurture leads.
Paid Advertising (PPC): Running targeted ads on platforms like Google Ads and Facebook.

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¹ Median salary and job opening data are sourced from Lightcast™ Job Postings Report. Content Creator, Machine Learning Engineer and Salesforce Development Representative (1/1/2024 - 12/31/2024) All other job roles (8/1/2024 - 8/1/2025)