SkillsBooster Academy
AI Agents 101: Tools for Marketing & Business

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SkillsBooster Academy

AI Agents 101: Tools for Marketing & Business

Anton Voroniuk

Instructor: Anton Voroniuk

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

7 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

7 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Build and deploy custom AI agents using tools like ChatGPT, Gemini, and ElevenLabs to streamline marketing workflows.

  • Apply prompt engineering techniques to guide agent behavior, automate content creation, and personalize customer experiences.

  • Identify ethical risks in AI agent deployment and implement responsible guardrails and monitoring strategies.

Details to know

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Recently updated!

August 2025

Assessments

7 assignments¹

AI Graded see disclaimer
Taught in English

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There are 6 modules in this course

This module explores how AI agents transform marketing workflows, from strategy to execution.

What's included

4 videos2 readings2 assignments

This module dives into leading AI agent platforms, showing marketers how to build and apply custom agents for various use cases.

What's included

5 videos1 reading1 assignment

This module teaches how to craft effective prompts that shape AI agent behavior and performance in marketing tasks.

What's included

3 videos2 readings1 assignment

This module focuses on hands-on use cases, guiding you through building AI agents for real marketing and business scenarios.

What's included

5 videos1 reading1 assignment1 discussion prompt

This module covers the ethical risks, data responsibilities, and safety practices essential for deploying AI agents responsibly.

What's included

3 videos2 readings1 assignment1 discussion prompt

This final module wraps up key learnings and explores emerging trends shaping the future of AI agents in marketing.

What's included

2 videos1 assignment1 plugin

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Instructor

Anton Voroniuk
SkillsBooster Academy
5 Courses819 learners

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Frequently asked questions

¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.