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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
7,253 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of eight courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

SA

Feb 4, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

CC

Jan 24, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

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1001 - 1025 of 1,510 Reviews for Attract and Engage Customers with Digital Marketing

By Nikita k

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Feb 11, 2024

enjoyed learning

By Anwer A Z

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Dec 6, 2023

Sea of Knowledge

By Rana S

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Sep 12, 2023

very informative

By Muhammad S

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Jul 17, 2023

Great Experience

By Aditya K

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Jun 9, 2023

Great Experience

By MUTHU G

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Apr 30, 2023

Nice experience.

By Komal A

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Jan 17, 2023

SEO optimization

By Titichaya B

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Dec 18, 2022

very good course

By Barani D A

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Sep 22, 2022

vvery nicecourse

By Chokri N

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Jul 16, 2022

best course ever

By Nalluri S

•

Jun 28, 2025

Good experience

By JOAO G N S

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May 27, 2025

Muito bom curso

By Bruna W S L

•

Feb 23, 2025

excelente curso

By George P

•

May 30, 2024

It was awesome!

By Butch N

•

Jan 14, 2024

good infomation

By kaustav m

•

Dec 17, 2023

Superb learning

By Fernando C (

•

Sep 13, 2023

Nice and clear.

By Shirin

•

Sep 12, 2023

Thanks Coursera

By Umar S

•

Sep 4, 2023

I am so excited

By Evie N

•

Apr 26, 2023

Amazing content

By Pratyasha S

•

Apr 18, 2023

amazing content

By laurie b

•

Mar 27, 2023

Excellent Class

By Ahmed M A M

•

Oct 30, 2022

amazing cource