Master the art of short-form video storytelling on TikTok and develop essential content creation skills for today's most dynamic video platform. This course takes you from setting up your account to creating attention-grabbing videos, duets, stitches, and TikTok LIVE content that captivate audiences and drive engagement.
Creating Engaging Content for TikTok
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Creating Engaging Content for TikTok
This course is part of Content Creation for TikTok, YouTube, Instagram, Facebook Professional Certificate
Instructor: Amber Villasenor
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
7 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
18 assignments
Taught in English
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This course is part of the Content Creation for TikTok, YouTube, Instagram, Facebook Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
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There are 3 modules in this course
In this module, you will establish your TikTok account, explore the platform's core features, and learn how its algorithm influences content visibility. You'll decide whether a personal or creator/business account best suits your needs and set up a profile that aligns with your goals. You'll also gain insights into how TikTok ranks content and how engagement metrics impact your reach. Through hands-on activities, you'll optimize your profile, analyze successful videos, and develop an initial content strategy. By the end of this module, you'll possess a solid understanding of the TikTok ecosystem and be equipped to build your presence effectively.
What's included
4 readings7 assignments2 plugins
This module will help you create high-quality TikTok content across various formats, including standard videos, duets, stitches, challenges, and the newer image carousel format. You'll develop storytelling skills, master TikTok's video editing tools, and craft effective hooks to boost engagement. You'll also learn mobile videography principles to capture visually compelling footage for your TikTok videos. Additionally, you'll explore sound strategy, mastering trending audio, transitions, and effects. Through hands-on activities, you'll apply these skills to produce engaging, high-impact content that resonates with your audience.
What's included
3 readings7 assignments1 plugin
In this module, you'll focus on growing and sustaining an engaged TikTok community through effective content planning and audience interaction. You'll develop a structured content calendar that balances planned videos with trend-based opportunities using TikTok Studio's scheduling features. You'll also master TikTok's collaborative features such as duets and stitches to enhance engagement and visibility. Community management strategies will be a key focus, helping you proactively engage with your audience through enhanced DM features, optimize hashtags, and create meaningful connections. By the end of this module, you'll have the tools to foster a loyal following and increase engagement on your videos.
What's included
3 readings4 assignments
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
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