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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
29,086 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

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Oct 13, 2022

awesome

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Oct 6, 2022

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Oct 4, 2022

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Sep 28, 2022

Amazing!

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Sep 28, 2022

best in

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Sep 10, 2022

perfect

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Sep 10, 2022

Great!!

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Aug 16, 2022

Excelent

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Aug 12, 2022

amazing

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Aug 1, 2022

loved it

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Jul 30, 2022

Too Good

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Jul 27, 2022

awsesome

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Jul 22, 2022

awes-ome

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Jun 25, 2022

soo good

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Jun 16, 2022

Awesome!

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Jun 11, 2022

good one

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May 25, 2022

love it.

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Aug 17, 2025

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Aug 17, 2025

LILIANA

By Julian M

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Aug 16, 2025

Awesome

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Jul 21, 2025

gracias

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Jul 16, 2025

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Jun 29, 2025

Hermoso

By DHEYMYSON D S M

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Jun 3, 2025

perfect