It was a nice course built with real-life examples. I liked the consumer behavior section more than the market research section.

Concise but may be need detailed power point rather than overwhelmed transcript as it will be easier to take it as a reference.

Useful course for students and professionals willing to introduce themselves into this field of study. It was a nice experience.

It is an overall good course, but it seems that much content has been omitted, like the data analysis fundamentals in Week 4...

i think the wording of the quiz can be made to be more simpler and much more understandable but nevertheless,it was worthwhile.

It's a great course with great content but sometimes i felt that the videos need to have some more data to comprehend more.

great learning design and concise.

I would appreciate if it could be made jargon free at certain parts or add more context.

some concepts were hard to understand without any examples provided. But overall i learned a lot and recommend the course.

Thank you. The course is an overview of marketing research. The explanation was clear, and the examples were relatable.

1. missing videos - especially in sampling and analytics parts

2. final test answer is wrong - type I and type II error

Consumer behavior topics explained well in practical aspects than marketing research theoretical aspects explained ,.

Some parts were very basic however, i believe technicalities and difficult terms should have been elaborated further.

Very interesting explanations on the consumer decision making process. Help us to think using real life examples.

Buena introducción a la materia, quizás demasiada terminología y poco espacio para reflexionar sobre la misma.

Consumer Behavior part was excellent. but the market research part was below average. Overall, a good course.

At some point too much info (especially in Week 4) without sufficient supporting examples (too much theory)

I found some difficulty in accent of the speaker, over it by follow the script attached with each video

From data collection to making questionnaire, this course helped me in understanding marketing research.

Useful informations and lessons about market research and how to conduct a marketing research. Thanks.

Very good course! It would be very helpful to have access to slides of the info presented on videos.

Need to see more example as graphic, practice exercise in data analysis through SPSS software etc.

Course was quite apt and the sequence was just perfect. Good refreshing knowledge of basic skills.

Theories are very rich, but it would be better if it has more example on it. Thank you Professor.

The course is great and filled with live examples but could have a little more extensive content.

The course was insightful - I would add more real life examples especially in the weeks 3 and 4.