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Learner Reviews & Feedback for Digital Media and Marketing Principles by University of Illinois Urbana-Champaign

4.4
stars
2,869 ratings

About the Course

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SK

Sep 2, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

LM

Aug 30, 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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351 - 375 of 679 Reviews for Digital Media and Marketing Principles

By Deepak K

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May 20, 2020

Superbly Talented instructor

By Martin W

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Jul 6, 2018

a good foundational overview

By Simon P d G

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Apr 11, 2018

need an update of the course

By darsh

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Nov 7, 2015

really good and informative.

By Omkar B

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Jun 24, 2021

It was really Great course

By Antoinette E

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Oct 21, 2020

Excellent course. Thank you

By Nebu B V J

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Aug 18, 2020

Very Good Course, Excellent

By Prashant A

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Apr 5, 2020

Very helpful and insightful

By Mili S

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Jun 16, 2017

Thank you

Rhiannon Clifton,

By Walid H M

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Jan 26, 2017

nice and informative course

By Vinayak P

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Nov 1, 2016

learned many new things..!!

By KALHAN K

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Feb 14, 2025

very professional course .

By Adeeba S

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May 16, 2021

it was amazing learning it

By Anthony A D

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Jan 1, 2018

Great course! Eye opening.

By Anthonia I

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Jul 14, 2023

it was really insightful

By kenda d

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Nov 6, 2020

very useful information.

By Bénédicte M

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May 20, 2019

Very interesting course!

By Mohamed G

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Jun 6, 2016

this course is very nice

By onome j u

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Dec 8, 2021

cant access certificate

By Sreoshi D

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Dec 2, 2019

it was very informative

By Khôi M

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May 31, 2019

I love this course much

By CORLANDRION D

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May 23, 2017

Great series of courses

By mahfuz T

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Jun 3, 2023

Learned so many thongs

By Shashwat T

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Aug 26, 2019

Its a very good course