This specialization is designed for marketing professionals aiming to harness the power of data science. Across four comprehensive courses, learners will learn about modern marketing data analytics, regression modeling, machine learning, and decision-making. This program covers statistical concepts, predictive analytics, and decision optimization, ensuring a well-rounded understanding of how to apply data science in marketing. Participants will learn to interpret data, forecast trends, and make data-driven marketing decisions, enhancing both customer engagement and business profitability.
Data Science for Marketing Specialization
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Data Science for Marketing Specialization
Data Science for Marketing Success. Gain advanced skills in marketing data analytics, machine learning, and decision-making strategies to increase customer lifetime value.
Instructors: A.W. Lukens
Included with 
Get in-depth knowledge of a subject
4.6
(6 reviews)
Intermediate level
Recommended experience
4 months at 4 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
4.6
(6 reviews)
Intermediate level
Recommended experience
4 months at 4 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Apply data science techniques to optimize marketing strategies and increase customer engagement.
Overview
Skills you'll gain
- Regression Analysis
- Bayesian Network
- Unsupervised Learning
- Machine Learning
- AI Personalization
- Advanced Analytics
- Statistical Modeling
- Statistical Methods
- Classification And Regression Tree (CART)
- Anomaly Detection
- Statistical Analysis
- Marketing Effectiveness
- Customer Analysis
- Data Ethics
- Probability & Statistics
- Data Visualization
- Predictive Analytics
- Data-Driven Decision-Making
- Marketing Analytics
Tools you'll learn
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in English
122 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of Colorado System
Specialization - 4 course series
What you'll learn
Key statistical concepts and simple linear regression to improve data-driven marketing decisions.
Skills you'll gain
Category: Correlation Analysis
Category: Regression Analysis
Category: Data-Driven Decision-Making
Category: Statistical Analysis
Category: Statistical Visualization
Category: Analytics
Category: Statistical Modeling
Category: Exploratory Data Analysis
Category: Data Analysis
Category: Customer Insights
Category: Descriptive Statistics
Category: Marketing Effectiveness
Category: Data Ethics
Category: Probability & Statistics
Category: Statistical Hypothesis Testing
Category: Marketing Strategies
Category: Customer Analysis
Category: Statistical Methods
Category: Marketing Analytics
What you'll learn
Apply regression analysis to understand & predict marketing outcomes. Interpret market data & refine statistical models for real-world application.
Skills you'll gain
Category: Regression Analysis
Category: Predictive Modeling
Category: Statistical Analysis
Category: Statistical Hypothesis Testing
Category: Strategic Marketing
Category: Customer Insights
Category: Statistical Modeling
Category: Statistical Software
Category: A/B Testing
Category: Data Visualization
Category: Advanced Analytics
Category: Predictive Analytics
Category: Target Market
Category: Variance Analysis
Category: Market Analysis
Category: Marketing Effectiveness
Category: Marketing Strategies
Category: Marketing Analytics
What you'll learn
Apply machine learning to improve targeted marketing & strategic decision-making. Analyze & forecast customer behaviors using advanced algorithms.
Skills you'll gain
Category: Predictive Analytics
Category: Classification And Regression Tree (CART)
Category: Customer Analysis
Category: Unsupervised Learning
Category: Dimensionality Reduction
Category: Predictive Modeling
Category: Machine Learning
Category: Supervised Learning
Category: Strategic Marketing
Category: Personalized Service
Category: AI Personalization
Category: Applied Machine Learning
Category: Data-Driven Decision-Making
Category: Marketing Analytics
Category: Marketing Strategies
Category: Regression Analysis
Category: Customer experience improvement
Category: Advanced Analytics
What you'll learn
Predict customer behaviors and market trends using advanced analytics.
Skills you'll gain
Category: Bayesian Network
Category: Anomaly Detection
Category: Marketing Analytics
Category: Time Series Analysis and Forecasting
Category: Strategic Leadership
Category: Customer Engagement
Category: Marketing Strategies
Category: Customer Retention
Category: Simulation and Simulation Software
Category: Reinforcement Learning
Category: Strategic Decision-Making
Category: Marketing Effectiveness
Category: Data-Driven Decision-Making
Category: Trend Analysis
Category: Predictive Analytics
Category: Customer Analysis
Category: Forecasting
Category: Advanced Analytics
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors
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Frequently asked questions
About 4-5 months.
At least 2 years of marketing or business experience.
Yes. Customer Data Analytics for Marketers, Regression Modeling for Marketers, Machine Learning for Marketers, and Time, Change, and Decisions for Marketers.
More questions
Financial aid available,