What are the best digital marketing courses on Coursera?

Top digital marketing courses include programs from institutions like the University of Illinois , Meta , and Google . You can explore topics like SEO , social media marketing , email campaigns , analytics , and marketing strategy—all at your own pace.

Can I learn digital marketing for free on Coursera?

Yes. Many courses offer a free audit option, allowing you to access video lectures and reading materials without cost. To complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.

What skills will I gain from a digital marketing course?

Digital marketing courses can help you learn how to create and manage online campaigns, understand audience behavior, use tools like Google Analytics and Meta Ads Manager, and develop content for email , social media , and search engines .

Do I need marketing experience to start learning digital marketing?

No prior experience is required. Many courses are designed for beginners and walk you through marketing fundamentals before moving into specialized areas like SEO , paid ads, or influencer marketing .

Can a Coursera digital marketing course help me get a job?

Yes. Digital marketing is a growing field with opportunities across industries. Courses that include hands-on projects and certificates can help you build your portfolio, develop practical skills, and show potential employers what you’ve learned.

Are there free digital marketing courses or certifications available on Coursera?

Yes, Coursera offers a variety of free courses across many topics, including digital marketing. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. For those looking to obtain a certificate to showcase their learning or enhance their professional profile, Coursera provides the option to purchase the course. Additionally, Coursera offers free trials or financial aid to learners who qualify, making certifications more accessible to everyone.

Top Digital Marketing Courses - Learn Digital Marketing Online

Find the Best Digital Marketing Course for Your Goals

Status: New
University of Minnesota
Business Model & Product Pitch
Skills you'll gain: Business Modeling, Entrepreneurship, Growth Strategies, Price Negotiation, Business Planning, Financial Modeling, Cost Accounting, Product Strategy, Product Development, New Product Development, Business Strategies, Value Propositions, Presentations, Business Metrics, Customer Acquisition Management, Market Analysis, Fundraising
Beginner · Course · 1 - 3 Months
Status: Free Trial
Microsoft
Web Development Fundamentals
Skills you'll gain: Cascading Style Sheets (CSS), Hypertext Markup Language (HTML), HTML and CSS, Web Applications, Event-Driven Programming, Web Development, Front-End Web Development, Responsive Web Design, Javascript, Data Storage, Data Management, UI Components
Beginner · Course · 1 - 3 Months
Status: Free Trial
Coursera
Creating Engaging Content for TikTok
Skills you'll gain:
Beginner · Course
Status: New
Universidad de Palermo
Inteligencia Artificial aplicada a la Producción Musical
Skills you'll gain: Music History, Music, Musical Composition, AI Personalization, Media Production, Post-Production, Instrumental Music, Digital Transformation, Creativity, Generative AI Agents, Graphical Tools
Beginner · Course · 1 - 4 Weeks
HEC Paris
Leading Innovation With Creativity University Certificate
Skills you'll gain: Design Thinking, Active Listening, Innovation, Creativity, Organizational Structure, Business Modeling, Intellectual Property, Talent Management, Business Strategy, Organizational Strategy, Creative Thinking, Self-Awareness, Initiative and Leadership, Consumer Behaviour, Creative Problem-Solving, User Research, Organizational Effectiveness, Entrepreneurship, Leadership, Ideation
University Certificate · 6 - 12 Months
Status: New
Coursera
Prototype to Success: Figma Prototyping Essentials
Skills you'll gain: Persona (User Experience), Figma (Design Software), User Research, User Experience Design, Design Research, Wireframing, Requirements Analysis, User Experience, Collaborative Software, User Centered Design, Prototyping
Intermediate · Course · 1 - 4 Weeks
Pontificia Universidad Católica de Chile
Magíster en Business Analytics
Skills you'll gain: Revenue Management, Customer Analysis, Descriptive Analytics, FinTech, Database Design, People Analytics, Time Series Analysis and Forecasting, Biostatistics, Predictive Analytics, Statistical Reporting, Digital Transformation, Deep Learning, Risk Analysis, Bayesian Statistics, Cloud Security, Network Model, Data Visualization, Assertiveness, Web Scraping, Governance
Earn a degree
Degree · 1 - 4 Years
Pontificia Universidad Católica de Chile
Magíster en Ciencia de Datos
Skills you'll gain: Revenue Management, Data Ethics, Customer Analysis, Descriptive Analytics, FinTech, Database Design, People Analytics, Time Series Analysis and Forecasting, Biostatistics, Predictive Analytics, Statistical Reporting, Unsupervised Learning, Digital Transformation, Deep Learning, Risk Analysis, Bayesian Statistics, Exploratory Data Analysis, Cloud Security, Network Model, Data Visualization
Earn a degree
Degree · 1 - 4 Years
University of Illinois at Urbana-Champaign
Accounting Foundations Graduate Certificate
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing
Credit offered
Graduate Certificate · 6 - 12 Months
Pontificia Universidad Católica de Chile
Certificado en Toma de Decisiones Basadas en Datos
Skills you'll gain: Descriptive Analytics, Business Analytics, Database Design, NoSQL, Statistical Reporting, SQL, Data Ethics, Digital Transformation, Query Languages, Data Mining, Databases, Data Analysis, R Programming, Big Data, Data-Driven Decision-Making, Predictive Analytics, Organizational Structure, Business Transformation, Business Strategy, Organizational Strategy
Credit offered
Mastertrack · 6 - 12 Months
Universidad de los Andes
Metodologías ágiles de desarrollo de software Certificado MasterTrack®
Skills you'll gain: Test Automation, Android Jetpack, User Story, Software Testing, Kotlin, Agile Software Development, Team Building, Security Requirements Analysis, Continuous Integration, Cloud Applications, Infrastructure As A Service (IaaS), Unit Testing, Acceptance Testing, Usability, Software Engineering, Sprint Retrospectives, Application Security, Software Architecture, Web Content Accessibility Guidelines, Platform As A Service (PaaS)
Credit offered
Mastertrack · 6 - 12 Months
University of Huddersfield
MSc Management
Skills you'll gain:
Earn a degree
Degree · 1 - 4 Years