The E-commerce and Email Marketing course provides you with the essential knowledge and strategies to build, manage, and grow an e-commerce business. You will learn to develop a robust e-commerce strategy from the ground up and how to optimize your online store for maximum visibility and conversions. You will also learn various methods by which you can growth hack your online store. In addition, you will discover the power of data analytics to make informed, growth-driving decisions.
E-commerce Marketing and Email Campaigns
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E-commerce Marketing and Email Campaigns
This course is part of IBM Digital Marketing and Growth Hacking Professional Certificate
Instructors: Skill-Up EdTech Team
Included with 
Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
Explain the fundamental concepts of e-commerce, including various business models, and emerging opportunities in the ecommerce marketplace.
Explain the core principles and strategic importance of email marketing within the e-commerce ecosystem.
Select the appropriate Email Marketing Service Provider (ESP) for your business needs.
Explain specific growth hacking methods and techniques for ecommerce and email marketing.
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
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This course is part of the IBM Digital Marketing and Growth Hacking Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from SkillUp EdTech
There are 2 modules in this course
This module provides a comprehensive foundation in e-commerce by explaining the essential terminology. You’ll gain insights into key components of an e-commerce business, compare different platform options, and examine various business models to identify strategic growth opportunities. The module also covers essential concepts such as defining a niche, understanding your target audience, mapping the customer journey, and crafting a strong value proposition. Additionally, you’ll learn how to set meaningful business goals and track performance using key metrics. Through practical, hands-on activities, you’ll learn to create your own online store and apply the core concepts of e-commerce in a real-world context.
What's included
3 plugins
This module delves into the practical aspects of running a successful e-commerce business. This module focuses on optimizing the online store to maximize sales and customer satisfaction. You will explore strategies for creating compelling product listings that attract and convert shoppers. You’ll identify the importance of customer reviews and effective strategies for generating and leveraging positive feedback to build trust. The module also examines how to enhance the user experience and improve conversion rates by focusing on website navigation, checkout processes, and the strategic use of product recommendations. Finally, you will learn how to leverage e-commerce analytics to track key performance indicators (KPIs), understand customer behavior, track product performance, and use data to optimize user experience and drive sales.
What's included
1 plugin
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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