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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
29,151 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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5301 - 5325 of 6,756 Reviews for Foundations of Digital Marketing and E-commerce

By Akash K

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Jun 11, 2022

good one

By Neil A

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May 25, 2022

love it.

By EDWIN V B

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Aug 24, 2025

Genial.

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Aug 23, 2025

PERFECT

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Aug 22, 2025

love it

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Aug 17, 2025

Helpful

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Aug 17, 2025

LILIANA

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Aug 16, 2025

Awesome

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Jul 21, 2025

gracias

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Jul 16, 2025

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Jun 29, 2025

Hermoso

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Jun 3, 2025

perfect

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May 24, 2025

Perfect

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May 24, 2025

جيد جدا

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Apr 16, 2025

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Mar 24, 2025

Amazing

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Mar 3, 2025

perfect

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Feb 23, 2025

Amazing

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Feb 8, 2025

Amazing

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Feb 4, 2025

awesome

By Helen N

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Feb 3, 2025

Amei 😍

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Jan 8, 2025

amazing

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Dec 30, 2024

Amazing

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Dec 10, 2024

Спасибо

By Muhammad H

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Dec 5, 2024

Awesome