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Learner Reviews & Feedback for Hôtel “De l'étoile” - a hotel in crisis? by ESSEC Business School
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About the Course
In this case study based exercise, you will apply the knowledge you have gained about distribution, revenue and demand management to a ‘real’ world case – Hotel “De l'étoile” - a prestigious upmarket internationally branded property in Paris that to the outside world seems to be doing well but is in fact unprofitable for its owner.
Actual data of the distribution performance, revenue management tactics, financial situation will be provided by the hotel partner. In addition detailed information about the hotel’s competitive environment will be provided by several industry partners. Video interviews with senior managers from the property will be used to supplement written material to create a more real world experience.
As the new Director of Business Development hired to help the hotel decide how to proceed, you will evaluate the hotel’s current policies and performance, making recommendations for improvements and and plan how best to implement them.
Top reviews
DK
Oct 18, 2017
I have learned so much through this Capstone project. How to apply the RM in a hotel scenario from concept to analyzing to implementation. Thank you Coursera for this wonderful learning platform.
RG
Mar 7, 2023
A wonderful exercise that will have you pouring over your course notes to create a ROI analysis using some pretty useful data points.
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26 - 26 of 26 Reviews for Hôtel “De l'étoile” - a hotel in crisis?
By Matt C
•Mar 10, 2025
Was good, but I cannot complete because nobody is marking the last assignment.