Hult International Business School
Mastering Sales: From Fundamentals to Career Success

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Hult International Business School

Mastering Sales: From Fundamentals to Career Success

Dr. Matthew Fisher

Instructor: Dr. Matthew Fisher

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Master key sales fundamentals and methodologies for success in a professional selling role.

  • Build confidence through practical role-plays and feedback.

  • Gain valuable tools and techniques to boost your sales performance.

  • Prepare effectively for sales job interviews and career growth opportunities.

Details to know

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Recently updated!

August 2025

Assessments

8 assignments

Taught in English

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There are 4 modules in this course

In Sales Fundamentals and Methodologies, you will explore the foundational principles and frameworks that guide effective selling in today’s business landscape. This practice-focused module equips aspiring sales professionals with the essential knowledge to understand the sales discipline, consumer psychology, and core sales techniques, from SPIN selling to the sales funnel. Through engaging faculty videos, real-world examples, and hands-on readings, you will build the confidence and capability to navigate the sales process and close deals successfully.

What's included

6 videos5 readings2 assignments

In Effective Communication & Relationship Building, you will learn how to connect authentically with prospects and customers, ensuring that your message resonates and your relationships flourish. This module delves into the art of active listening, the power of rapport-building, and the nuances of adapting your communication style to your audience. Through engaging videos and curated readings, you’ll develop practical strategies for mastering small talk, reading body language, and leveraging sales scripts to project credibility and build trust.

What's included

6 videos4 readings2 assignments

In Sales CRM Tools, Closing Skills, and Account Management, you will develop the technical know-how and practical skills needed to excel in modern sales environments. This module focuses on a brief introduction and overview of CRM tools and technologies to enhance sales performance and streamline operations. You’ll learn how to qualify leads using proven frameworks like BANT and MEDDPICC, master the art of closing a sale confidently, and understand the critical role of follow-up and account management in driving long-term success. Through dynamic faculty videos and targeted readings, you will gain a holistic view of the tools and techniques that empower sales professionals to build strong relationships and exceed their quotas.

What's included

8 videos4 readings2 assignments

In Landing a Sales Career – Interviewing & Personal Branding for Sales Careers, you will gain the essential application-focused skills to break into a sales role confidently and effectively. This module offers a structured roadmap for understanding the language of sales job listings, building your professional brand, and preparing for every stage of the interview process. You’ll learn practical networking techniques to expand your connections before applying, strategies for acing interviews (including the classic “Sell Me This Pen” challenge), and the nuances of sales compensation models. Through insightful videos and curated readings, you’ll be equipped to present yourself authentically and position yourself for success in a competitive sales job market.

What's included

8 videos8 readings2 assignments

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Instructor

Dr. Matthew Fisher
Hult International Business School
1 Course29 learners

Offered by

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